MARKETING PLAN

improve economic results during the period of time to which the plan refers. To do this, actions and metrics can be oriented in two different directions: reducing costs, increasing benefits, or both. In the first case, optimizing advertising on search engines, social networks and other digital media can be key.
1. Purposes and importance of the concepts of the work guide to structure a marketing plan.
  1. MARKET SEGMENTATION: is used by companies to define their strategies. After all, there is no point in spending all your resources on an audience that will never become a customer.
  2. TARGET MARKET: Business analysis and a good marketing strategy allow you to sell products and services and reach current and potential customers successfully. It is a great help for managers and anyone who is responsible for managing a company or organization.
Take into account the different stages of the conversion funnel to reduce dropouts and ensure that as many users as possible become customers.
1. BUDGET: The Business Plan or Business Plan must include each of the important points in an entrepreneurship process: type of business, reference market, budget, target, whether for the same good of the company or the clients.
2. MARKETHING MIX: It is of great importance since it analyzes four variables that are relevant to companies: price (price), product (product), promotion (promotion) and distribution (placement).
3. CRM: The importance of implementing a good CRM and optimizing it to the maximum is vital for any company, since it will allow us to have control of our sales, a defined, fast and effective customer service and develop crucial marketing aspects, such as ecommerce. , customer segmentation or interaction with them.

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MARKETING PLAN

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	Created by VIVIAN DANIELA VALDERRAMA ANDRADE almost 4 years ago