This course is an introduction to
marketing: the study or practice of
providing goods or services that satisfy
human desires. To illustrate and discuss
marketing concepts,. This course will also
use case studies to illustrate marketing
principles and to apply marketing
concepts to the real world.
Is an initiative designed to
educate students in the area
of Digital Marketing. The skills
learned in this course will help
shape your advertising goals
and strategy for the Google
Online Marketing Challenge.
and social media
This course will help earning attention
with something you publish for a
strategic reason to a particular
audience in the online universe. You will
learn to focus your energies where
branding, social media, and compelling
content intersect. This course is
designed to be self-directed.
Students learn how to communicate
clearly and persuasively, in a way that
inspires action. They learn how to tailor
communications to different audiences,
connect authentically with their audience
through their unique leadership style, and
create compelling, high-impact
presentations and communications.