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marketing global estandarizado

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Mind Map on marketing global estandarizado, created by alvarezled_tania on 11/11/2013.
alvarezled_tania
Mind Map by alvarezled_tania, updated more than 1 year ago
alvarezled_tania
Created by alvarezled_tania over 10 years ago
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Resource summary

marketing global estandarizado
  1. estrategia de marketing internacional que utiliza básicamente la misma estrategia y la misma mezcla de marketin
    1. marketing global adaptado
      1. inversión directa
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