355215
Description
Mind Map by aleixmuntal, updated more than 1 year ago
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Created by aleixmuntal
over 11 years ago
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MÀRKETING
- ANALYTICAL MARKETING
- Identify Value (5C)
- Internal
- Company
- Company
- External
- Context
- MICRO (industry)
- SWPOT
- MARKET OPORTUNITY $$$
- MARKET OPORTUNITY $$$
- SWPOT
- MACRO (PESTEL)
- MICRO (industry)
- Competence
- Brand Portafolio BCG
- Brand Portafolio BCG
- Consumer
- Decision Making Process
- What triggers a need?
- Need a product
- Emocional
- Functional
- Research for Information
- Evaluation
- Buy
- Post Purchasing Behaviour
- Post Purchasing Behaviour
- Buy
- Evaluation
- Research for Information
- Functional
- Emocional
- Need a product
- Atribute -> Funcional Benefit -> Emocional Benefit -> Value
- HOW CHANGE PERCEPTION -- FAST
AND WITH ECONOMIC IMPACT
- HOW CHANGE PERCEPTION -- FAST
AND WITH ECONOMIC IMPACT
- What triggers a need?
- Decision Making Process
- Channel
- Scenarios (Origin? Final?)
- Protagonists and Roles
- Scenarios (Origin? Final?)
- Context
- Internal
- Identify Value (5C)
- STRATEGIC MARKETING
- Competitive Advantadge
- Market Segmentation (S-T-P)
- Strategy of Growth
- Diversification
- New Market Development
- New Product Development
- Market Penetration
- Diversification
- Competitive Advantadge
- OPERATIONAL MARKETING
- Product
- Place
- Price
- Promotion
- Sustaining Value
- Service, satisfaction, added value
- Deliver value
- Sustaining Value
- ONGOING PROCESS
- ONGOING PROCESS
- Sustaining Value
- Product
- VALUE
- COHERENCE AND COHESION
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