9951750
Description
Concepts Module I
- Iceberg Theory
- When we see an iceberg, the portion which is visible is only a small piece
of a much larger whole. Similarly, people often think of culture as the
characteristics of a group that we can see with our eyes. The reality, however, is that these are external manifestation of the
deeper and broader components of culture.
- 10%: When you first interact with a new culture, maybe through travel or other experiences, this is the part that
is immediately evident to you. This is the part of culture you can see, taste, smell, hear, and touch.
- Food
- Music
- Languages
- Festivals
- Flag
- Arts
- Dress
- Literature
- Food
- 90%: The surface can be divided into two categories. The first are those
things which are near the surface, but still hidden. We can think of these as the unspoken rules of a
society.
- Values
- Frienship
- Religion
- Rules
- Norms
- Expectations
- Body Language
- Gender Roles
- Leadership
- Social Status
- Fairness
- Values
- 10%: When you first interact with a new culture, maybe through travel or other experiences, this is the part that
is immediately evident to you. This is the part of culture you can see, taste, smell, hear, and touch.
- When we see an iceberg, the portion which is visible is only a small piece
of a much larger whole. Similarly, people often think of culture as the
characteristics of a group that we can see with our eyes. The reality, however, is that these are external manifestation of the
deeper and broader components of culture.
- Cultural Dimensions
- Professor Geert Hofstede conducted one of the most comprehensive studies of how
values in the workplace are influenced by culture. He defines culture as “the collective
programming of the mind distinguishing the members of one group or category of people
from others”.
- Power distance: the degree of inequality among people which the population of a country
consider normal
- Individualism vs. collectivism: the extent which people feel they are supposed to take care
of themselves, their families or organizations
- Masculinity vs. femininity: the extent to which culture is conductive to dominance,
assertiveness and acquisition of things versus culture
- Uncertainty avoidance: The degree to which people in a country prefer structured over unstructured situations
- Long-term vs. short-term orientation: Long term values are orientated towards the future. Short term values are orientated towards the past and present
- Power distance: the degree of inequality among people which the population of a country
consider normal
- Professor Geert Hofstede conducted one of the most comprehensive studies of how
values in the workplace are influenced by culture. He defines culture as “the collective
programming of the mind distinguishing the members of one group or category of people
from others”.
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