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11547552
The 1979 Election
Description
GCSE Politics Mind Map on The 1979 Election, created by Dan Bacon on 24/11/2017.
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politics
gcse
Mind Map by
Dan Bacon
, updated more than 1 year ago
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Created by
Dan Bacon
almost 7 years ago
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Resource summary
The 1979 Election
Problems faced by Labour in the 1970s
They had won a majority of 3 in 1974 - made them vulnerable
This was lost in by-elections
By 1979 they were kept in power by the Liberals
They looked weak in the eyes of the voters
Economic problems
Couldn't solve world economic crisis
Inflation at 26%
Unemployment trebled
Bailed out in 1976 by IMF
Winter of discontent 1978-79
Many unions went on strike
Rubbish was piled up in the streets
The Conservatives attacked Labour over this in the campaign
Labour isn't working poster
Role of the Media
The Sun backed the Conservatives
Attacked Callaghan for not solving problems
'Crisis what crisis' headline
Callaghan criticised for trying to downplay economic problems
Increased importance of TV
Campaign events timed so they could appear on TV news
Leaders
Thatcher was the first female leader
Success in capturing female vote
Won 47% of female vote to Labour's 35%
Callaghan considered more experienced
Thatcher was not considered to be a vote winner at this stage
Voters thought she wasn't in touch with ordinary people
Found her condescending and extreme
Social Factors
Class
Conservatives dominant in higher social groups
59% of vote amongst ABC1
Labour strong in DE voters - 49%
C2 voters - 41% each for main parties
They would normally vote Lab so positive for the Cons
Geography
All regions saw a swing to the Conservatives
This was more pronounced in the South
Age
18-24 year old was evenly split
Cons won all other age groups
Biggest drop in Labour support was 35-54 group
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