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Online Advertising
- Banner and Pop-Up Advertsing
- Pop-up advertising can appear on any web page
or website and usually offer you a product or
advertise a shop.
- These ads can appear at any time and
on any website and can be annoying and distracting.
- The ads are usually animated and
capture the viewers attention, drawing
them into a new site. If the viewer clicks
on this link they are directed to the
website from the ad, this form of
advertisement is becoming more and
more popular.
- Pop-up advertising can appear on any web page
or website and usually offer you a product or
advertise a shop.
- Search Engine Results Page
- Companies can register with the big
search engines to get their products
noticed.
- Companies can pay more money to appear
higher on the list of searches so they have
more chance of collecting viewers.
- Having all the main companies on the first
page in a search engine makes it much
easier for the viewer to scroll through.
- The first page of results aren't
always the best and it doesnt
always mean that they are worth
your time.
- Companies can register with the big
search engines to get their products
noticed.
- Email Marketing
- People receive emails that
are not wanted and become fustrated
because they fill up their spam or inbox.
- Email marketing is where an email is sent from a company to you usually
when someone has bought a product from them, they can also be from third
parties that have received your email from another company. They try to sell and advertise their products.
- Emails like this can allow people to
find something they never intended
to, in a good or bad way.
- People receive emails that
are not wanted and become fustrated
because they fill up their spam or inbox.
- Pay-per-click Advertsing
- This form of advertising allows the website owner to
earn a small amount of money for letting another
company advertise on their website, and it is completely
free of charge for them, making it worth-while. The main
user being Google, all the ads down the side of google
results pay google to be there and when a viewer clicks
on their link they pay google.
- Pay-per-click advertising is known as an affiliate model.
The advert being the affiliate and the whole scheme being
the model.
- Google™ AdWords, Yahoo! Search Marketing and Microsoft ®
adCenter are all big players in this field as well as many more.
- This form of advertising allows the website owner to
earn a small amount of money for letting another
company advertise on their website, and it is completely
free of charge for them, making it worth-while. The main
user being Google, all the ads down the side of google
results pay google to be there and when a viewer clicks
on their link they pay google.
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