Ethnocentric

Annotations:

•  A belief that the ethnic group with which the individual identifies is superior to other groups. The individual uses their own ethnic group to evaluate and make judgements about other individuals from other ethnic groups.

1. high
   1. strengths
      1. easier to carry out the resarch
      2. cheapers
      3. less time consuming
   2. weaknesses
      1. not generalisable
      2. cause conflict between different groups
2. low
   1. strengths
      1. lows results to be generalised
      2. useful

         Annotations:

         • encourages goo dunderstanding of human behavouir 
   2. weaknesses