Qual & Quan

Annotations:

• descriptive not numerical gives rich insiht into the thoughts and feelings and reasons behind behavouir

1. strengths
   1. indepth
   2. holistic
2. weaknesses
   1. subjective
   2. hard to conclude
   3. bias

Annotations:

• numerical data that can be analysed statistically to compare groups of participants

1. strengths
   1. easy to compare
   2. usually reliable

      Annotations:

      • as collected in controlled conditions
   3. objective
2. weaknesses
   1. no insight
   2. reductionist