Mind map
Qual & Quan
Map content
Qual & Quan
qualitative
- descriptive not numerical gives rich insiht into the thoughts and feelings and reasons behind behavouir
- strengths
- indepth
- holistic
- weaknesses
- subjective
- hard to conclude
- bias
quantitative
- numerical data that can be analysed statistically to compare groups of participants
- strengths
- easy to compare
- usually reliable
- as collected in controlled conditions
- objective
- weaknesses
- no insight
- reductionist
Information
- Description
- G544 (Section B) Mind Map on Qual & Quan, created by lauratyley on 14/06/2013.
- Created by
- lauratyley
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