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Marketing the Royal Engineers

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Mind Map on Marketing the Royal Engineers, created by holmans on 15/07/2013.
holmans
Mind Map by holmans, updated more than 1 year ago
holmans
Created by holmans almost 11 years ago
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Resource summary

Marketing the Royal Engineers
  1. What / Who are we?
    1. How Do We See Ourselves?
      1. Core Values
        1. Our Heritage?
        2. How Do Others See Us
          1. Key Msgs?
          2. How Do We Wish to be Seen
            1. What can we influence?
              1. External Impressions
                1. "The How"
                  1. "The Why"
                    1. "The When"
                      1. At What Cost?
                      2. Internal (MoD) Impressions
                        1. Influence Ops?
                          1. Mentoring
                            1. Strategic Posts?
                          2. Key Msgs?
                            1. How Do We Know?
                            2. Consistency ?
                              1. Of Messages
                                1. Key Msgs?
                                  1. Over Time?
                                2. Strategic Commitment
                                  1. Long Term
                                    1. Stay the Course!
                                      1. Road Map / Plan
                                      2. What's in it for Them?
                                        1. Corporate Social Responsibilty
                                          1. High Calibre Recruits
                                            1. Back a Winning Team
                                              1. Old Boy Net
                                                1. Feedback from successful recruits
                                                2. Association with 'Honorable' / Unselfish Organisation
                                                3. Methods / How?
                                                  1. Web
                                                    1. Websites
                                                      1. MoD / Army
                                                        1. www?
                                                          1. Internal / Corps
                                                            1. Inst RE
                                                              1. REA
                                                                1. RE
                                                                  1. REMLA
                                                              2. Social Networks
                                                                1. Facebook
                                                                  1. Twitter
                                                                    1. Blogs
                                                                      1. Other?
                                                                      2. Paper / Written
                                                                        1. In-House
                                                                          1. Journal
                                                                            1. Sapper
                                                                              1. Sapper Telegraph
                                                                              2. Other / External
                                                                                1. Newspapers
                                                                                  1. Learned Journals
                                                                                2. Other
                                                                                  1. Radio
                                                                                    1. TV?
                                                                                      1. Film?
                                                                                    2. Why? What's In It For Us?
                                                                                      1. Recruiting
                                                                                        1. Get the Best
                                                                                          1. Known as Force for Good
                                                                                          2. Retention
                                                                                            1. Keep the Best
                                                                                              1. Cost Effective
                                                                                              2. Resettlement
                                                                                                1. Duty of Care to Soldiers
                                                                                                  1. Feedback thru' Successful placement?
                                                                                                  2. Resources
                                                                                                    1. Fin Sp?
                                                                                                      1. Donations?
                                                                                                        1. Sponsorship
                                                                                                          1. Long Term
                                                                                                            1. One-off / Short Term
                                                                                                            2. What For?
                                                                                                              1. Sport
                                                                                                                1. AT
                                                                                                                  1. Heritage
                                                                                                                    1. Benevolence
                                                                                                              2. Who Are We Marketing To?
                                                                                                                1. Best Approach?
                                                                                                                  1. Will Vary
                                                                                                                    1. Will Vary Over Time
                                                                                                                      1. Needs Constant Monitoring / Attention
                                                                                                                        1. Resource Cost
                                                                                                                          1. Time
                                                                                                                            1. Money
                                                                                                                            2. Time?
                                                                                                                          2. Stakeholders
                                                                                                                            1. Industry
                                                                                                                              1. As a Source of Kit?
                                                                                                                                1. As Employers
                                                                                                                                  1. Potential
                                                                                                                                    1. Actual
                                                                                                                                      1. Feedback?
                                                                                                                                    2. As a Source of (Fin) Support?
                                                                                                                                    3. Wider Public
                                                                                                                                      1. Analysis Required
                                                                                                                                        1. Corps
                                                                                                                                          1. Serving
                                                                                                                                            1. Retired
                                                                                                                                              1. Elder Brethren
                                                                                                                                                1. 2nd Careerists
                                                                                                                                          2. Endstate / Steady State
                                                                                                                                            1. Able to Conduct Business in Times of Constraint
                                                                                                                                              1. Threats
                                                                                                                                                1. Non-core Activities Unfunded
                                                                                                                                                  1. Heritage Unfunded
                                                                                                                                                  2. Tight Public Purse
                                                                                                                                                    1. None-Core Unfunded
                                                                                                                                                      1. Increase our own funding
                                                                                                                                                        1. How?
                                                                                                                                                          1. Internal
                                                                                                                                                            1. Serving Member
                                                                                                                                                              1. Specific Activities
                                                                                                                                                                1. General Support
                                                                                                                                                              2. External
                                                                                                                                                                1. Specific Activities
                                                                                                                                                                  1. General Support
                                                                                                                                                                    1. Long Term!
                                                                                                                                                                2. Size of 'War Chest'?
                                                                                                                                                              3. Increasing spectrum 'non-core'
                                                                                                                                                              4. Maintain Current Model?
                                                                                                                                                                1. Why?
                                                                                                                                                                  1. Force Change?
                                                                                                                                                                    1. In REA
                                                                                                                                                                      1. Fundraising?
                                                                                                                                                                        1. "Charity of Choice" for Corps
                                                                                                                                                                          1. Increase Profile
                                                                                                                                                                        2. "Is it Broken?"
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