1510052
Description
Mind Map by gaminfreak, updated more than 1 year ago
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Created by gaminfreak
over 9 years ago
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Media theory
- Wikinomics
- Wikinomics theory believes that the internet is a
'Perfect storm' which is basically saying if you have
a business and you do not use the internet and
you have a business you will not have a chance in
keeping your business running as you won't be
making money.
- Blockbuster is an
example of this because
at first they did not have
an internet presence but
over time developed one,
which at the time was too
late and led to their
downfall
- Blockbuster is an
example of this because
at first they did not have
an internet presence but
over time developed one,
which at the time was too
late and led to their
downfall
- Wikinomics also says that
because of the way that the
internet works it can change
the consumers of the online
products into prosumers,
which means that the
consumers who turned into
prosumers created products
of their own and are now
making profit out of it.
- Wikinomics theory believes that the internet is a
'Perfect storm' which is basically saying if you have
a business and you do not use the internet and
you have a business you will not have a chance in
keeping your business running as you won't be
making money.
- We-Think
- This theory takes aspects of Long Tail
and wikinomics but develops them
further, beyond business and
comsumption, to argue that the way we
think and make sense of knowledge is
shifting into an online age.
- Due to the new methods we have in comparison to the past
(Internet and such) we can now collaborate and be more creative
with our ideas and products, for example if a game is created and
allows the players to create content for themselves, those pieces
of content can be published officially into the official game, an
example of this is the 'DOTA 2' game which allows players to
create their own content for the game itself
- Due to the new methods we have in comparison to the past
(Internet and such) we can now collaborate and be more creative
with our ideas and products, for example if a game is created and
allows the players to create content for themselves, those pieces
of content can be published officially into the official game, an
example of this is the 'DOTA 2' game which allows players to
create their own content for the game itself
- This theory takes aspects of Long Tail
and wikinomics but develops them
further, beyond business and
comsumption, to argue that the way we
think and make sense of knowledge is
shifting into an online age.
- Longtail
- Within the past, companies and shops were more dedicated
to obtaining hits and money out of popular products such as
films, music etc, the reason that they are doing this is to
obtain a profit because of the marketing and distribution
cost that they need to do because of the popularity of it
which is an excessive amount, shops (Such as HMV and
whatnot) would put these products onto their shelves
(Mainly the popular ones because they WANT to make a
profit and these are the only ones they KNOW people will
buy) whereas the internet stops this, there is next to no
distribution cost with the internet and it can easily be spread
around, this theory concentrates on a more niche audience
because it allows niche products to earn an income because
of the lack of cost it is to put the product out there.
- Within the past, companies and shops were more dedicated
to obtaining hits and money out of popular products such as
films, music etc, the reason that they are doing this is to
obtain a profit because of the marketing and distribution
cost that they need to do because of the popularity of it
which is an excessive amount, shops (Such as HMV and
whatnot) would put these products onto their shelves
(Mainly the popular ones because they WANT to make a
profit and these are the only ones they KNOW people will
buy) whereas the internet stops this, there is next to no
distribution cost with the internet and it can easily be spread
around, this theory concentrates on a more niche audience
because it allows niche products to earn an income because
of the lack of cost it is to put the product out there.
- Web
- 2.0
- Web 2.0 refers to the second generation of the world wide web, web 2.0 is
mainly based around user interaction towards a website such as profile
creation or website editing/creating, some examples of websites like this
are: Wikipedia, facebook & instagram, web 2.0 allows the users to
collaborate which is an extremely prime example within Wikipedia which
allows users to work together to create pages for certain things.
- Web 2.0 refers to the second generation of the world wide web, web 2.0 is
mainly based around user interaction towards a website such as profile
creation or website editing/creating, some examples of websites like this
are: Wikipedia, facebook & instagram, web 2.0 allows the users to
collaborate which is an extremely prime example within Wikipedia which
allows users to work together to create pages for certain things.
- 3.0
- People have defined that the web is becoming more intelligent in
comparison to its counterpart 'Web 2.0', an example of how the web
is becoming more intelligent is for instance on Spotify when you
watch a certain band the application will then recommend bands
which are very similar to the band that you would have originally
been listening too, this can be linked to uses and gratification
- People have defined that the web is becoming more intelligent in
comparison to its counterpart 'Web 2.0', an example of how the web
is becoming more intelligent is for instance on Spotify when you
watch a certain band the application will then recommend bands
which are very similar to the band that you would have originally
been listening too, this can be linked to uses and gratification
- 2.0
- Push/Pull
- Push
- The push side of the push/pull theory is when companies try to force
advertisements onto their consumers through means such as popups and
advertisements for videos (Such as youtube advertisements) the internet is
mainly used when doing push advertisements onto consumers because
there are some methods where the consumer HAS to watch/listen to the
advertisement because of the programming.
- The push side of the push/pull theory is when companies try to force
advertisements onto their consumers through means such as popups and
advertisements for videos (Such as youtube advertisements) the internet is
mainly used when doing push advertisements onto consumers because
there are some methods where the consumer HAS to watch/listen to the
advertisement because of the programming.
- Pull
- Pull advertisement is when the consumers actually pull the advertisements
towards them, for instance if they are interested in looking for new bands to
listen to and they're using Spotify and look at the recommend bands section of
the application, the consumer is seeking them out, which is what the pull
theory is.
- Pull advertisement is when the consumers actually pull the advertisements
towards them, for instance if they are interested in looking for new bands to
listen to and they're using Spotify and look at the recommend bands section of
the application, the consumer is seeking them out, which is what the pull
theory is.
- Push
- Top down/bottom
up model
- This is the theory where normally the top down the model shows
companies such as sony and other such companies at the top of the
'Hierarch' triangle with the consumer and such at the bottom, but
the bottom up model flips that up so that the consumers are
actually at the top of this Hierarch because the companies will be
funding consumers for products that the company may use
themselves.
- This is the theory where normally the top down the model shows
companies such as sony and other such companies at the top of the
'Hierarch' triangle with the consumer and such at the bottom, but
the bottom up model flips that up so that the consumers are
actually at the top of this Hierarch because the companies will be
funding consumers for products that the company may use
themselves.
- These theories
apply to both the
music industry and
also the television
industry
Media attachments
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