-goods are sth that exist physically
-for services u may not receive a physical item
-Services can't be easily catalogued, displayed or
priced
standardized/ personalized
- To but goods, we can state the requirements
with measurable parameters and producers
can standardize the output of goods
- No two services may be identical
-services tend to personalized , and
depend on human interaction which
is difficult to ensure consistency
Production separated from consumption
/simultaneous production and consumption
goods can be produced now and used later
Services are consumed while they are produced
Non-perishable/ perishable
Services are perishable in the sense that they cannot be stored , resold, saved or returned.
- cannot separate them clearly
- use 'product' to represent both
Definitions of quality
- quality may relates to pricing and costs
- may be a 'moving target '
ISO 9000
quality as inherent characteristics that the products or services
possess on order to meet the requirements of the customer
grade
- is a category or rank 等級 given to diff. quality requirement for products of the same function
- all are quality products as long as they meet the requirements of customers
-The diff. is the grade of the product
Evolution
quality control (QC)
concerned with complying with 遵守 requirements
by inspecting 檢驗 the products and eliminating
nonconforming 不遵照模式 items, which doesn't
address the root cause of nonconforming ( during
World War II)
quality assurance (QA)
focus on the procedure of
compliance 遵守協議 and product
conformity 符合to specification
through activities
total quality management (TQM)
- change from process driven by external controls to a customer oriented process
-prevention rather than inspection - from control to management
Dimensions of quality
(David Garvin)
- for understand customers' expectations of product quality
1.Performance
measurable , diff. brands of some product can be ranked objectively
2. features
a secondary aspect of performance, which supplement their basic functioning
involve objective and measurable performance attributes reflecting objective
individual needs which can affect the customers in determining quality differences
an advantages to increase customer satisfaction
3. reliability
reflect the probability that a product will malfunction or fail within a specific period of time
measured as mean time to failure (MTTF) , or mean time between failures (MTBF) or failure rate per unit of time
4. conformance
the degree by which the design and operating characteristics of product meet the established sandards
5. durability
the amount of use of a product before it breaks down , and replacement is preferable to continued repair
6. Serviceability
reflect the speed , courtesy , competence, ease of repair
7. Aesthetics (美學)
reflect how product looks, feels, tastes or smells ,which are measured based on personal judgments and individuals preferences.
8. Perceived quality
since customers may not have complete info. about products, a
subjective assessment may be their only basis to determine quality
-subjective assessment is based on image, advertising or brand name
A company need not pursue all eight dimensions simultaneously
as company seldom possible intends to charge unreasonably high
prices and technological limitations may impose further
constraints . A product can be improved in one dimension of
quality only while it may becomes worse in another.
Dimensions of quality
(five gaps between
perception and
expectation)
Costs of quality
1. prevention costs
preventing the potential for quality problems
E.g training , quality improvement programe,
design, preventive maintenance, data
collection and analysis costs
2. Appraisal costs
determining the quality of the system or products
E.g. inspection equipment, testing , laboratory,
inspector, evaluating the performance of system
and products
3. Internal failure costs
incurred引起 as a product failure before it is delivered to customers
E.g. rework, scrap, downtime 停工cost
4.External failure costs
incurred when a product fails after it has been delivered to customers
E.g. rework , warranty costs, liability claims, penalties