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Case Study: Topshop

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Mind Map on Case Study: Topshop, created by am865 on 07/08/2013.
am865
Mind Map by am865, updated more than 1 year ago
am865
Created by am865 over 10 years ago
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Resource summary

Case Study: Topshop
  1. Social Media within IMC
    1. Alignment
      1. Message consistancy
        1. IMC
        2. Relationship Marketing
          1. Interactivity
            1. Conversation
              1. Connection
              2. Value
                1. Engage
                  1. Convert
                    1. Feedback
                      1. opinions
                      2. eWOM
                        1. Viral
                          1. Promote
                            1. Communities
                            2. Internationalisation
                              1. Boundaries
                                1. Voice
                                  1. Message
                                    1. Control
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