“The creation of a successful goodwill is the most important objective in a company”

“The creation of a successful goodwill is the most important objective in a company”

1. Companies must establish good relationships not only with customers, but also with their workers, whether tangibly or intangibly

   • The people who work for this company will feel motivated and as a result of this the company will have an excellent performance

2. Nowadays the social sense is very important for the clients, because they will feel comfortable with the companies and trust in their work

   • When good relations are established, the economy and opportunities grow proportionally

3. An intangible asset can be determined for a company as a benefit, which in the end will represent an economic benefit.

   • The benefits guarantee a positive perception for the clients

4. Dimensions of relationship

   • Relationships
     • Relations between managers and employees or between employees in the same
     • Relations between employees or managers and clients called external.
   • Image of the product represented by the brand

5. Benefit of success

   • Teamwork
   • Loyalty among workers, bosses and clients
     • Clients remain and prospects grow in the market

6. You have to have some scientific knowledge

   • Patents and licenses owned by the company
   • Managerial experience
   • Brands convey quality guarantees

7. Human capital

   • Knowledge
   • Innovations
   • Leadership Skills

8. Intangible assets

   • Intangible assets related to customer
     • contracts, advertising, licensing agreements but also customer contracts
   • Intangible assets related to technologies
     • of intellectual property rights and know-how transfer. Intangible assets related to artistic nature: come is general from the right of various artworks or creations.

9. Intangible assets General benefits of the context

   • Productivity increase
   • Reduction of losses
   • Experience and specialization
   • Evolution and development capacity
   • Quality guarantee