“The creation of a successful goodwill is the most important objective in a company”

Esperanza Espitia
Mind Map by Esperanza Espitia, updated more than 1 year ago
Esperanza Espitia
Created by Esperanza Espitia over 1 year ago
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“The creation of a successful goodwill is the most important objective in a company”

Resource summary

“The creation of a successful goodwill is the most important objective in a company”
1 Goodwill is always linked to the extra benefit present when a company generates a higher profit than is normally expected
2 To make a profit, all companies must determine whether customers have a positive perception of the segment in which they act.
3 The most important assets of successful companies are intangible assets
4 Components of a company's success
4.1 Intellectual capital
4.1.1 Human capital
4.1.1.1 Knowledge
4.1.1.2 Innovations
4.1.1.3 Employee skills
4.2 Structural capital
4.2.1 Patents
4.2.2 Licenses
4.2.3 Company software
5 The protection of intellectual property is to ensure human intelligence.
6 It is impossible to create excellent relationships with customers if good relationships with employees are not established
7 Advantages of intangible assets
7.1 Reduce costs
7.2 Increase productivity
7.3 Reduce losses
8 The evaluation of intangible assets helps us to form a coherent opinion about the value of the company and its practical methods
9 The good relations established with the clients create a successful company, but also the labor relations analyzed in terms of employee training because when the work is specialized, the value of the company increases.
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