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1873496
NTLS Target Audience
Description
Mind Map on NTLS Target Audience, created by Joshua “Latymerm on 16/01/2015.
Mind Map by
Joshua “Latymerm
, updated more than 1 year ago
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Created by
Joshua “Latymerm
over 9 years ago
1924
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Resource summary
NTLS Target Audience
Tertiary
Late 30's/ Early 40's
Fans of the slow paced, emotional music
Not too digital or overwhelming
HIghest income
Possibility of high sales- especially CD's and Vinyls
Narrative video
Authentic VHS footage
Nostagic feel- they had experience with this technology when it was revolutionary
Nice change from digital mass
Relatable- can associate to memories of the troubles of young love
Primary
Alternative/ Electronic fans of any age or gender
Maximum outreach
Wide appeal
PArticularly popular in the UK
London scene already quite big
However, the Genre is not often seen at the top end of the UK charts
Possibility to thrive from this and create breakthrough artist
Secondary
Electronic/ Alternative Fans
Late teens/ Early 20's
In this age group the genre is most popular
Guaranteed consumption
Internet generation
Download- Illegal or Legal
Possibility of reduced profits
Prolific users of social media
Easily reachable
Spend the most money on live events
Possibility of NTLS tour- profitable
Media attachments
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437b9d1f-b3a9-4f5a-9672-a1182727a26d (image/jpeg)
996915df-340b-4f1e-8055-d3fcdac7154f (image/jpg)
1725cdf7-118f-401d-909a-8612b3806afb (image/jpg)
01c01c81-8a0a-45b0-9a72-56fa0f57820e (image/jpg)
460b3b16-82de-4126-8a82-c22efd4e89ed (image/jpg)
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