UNIT 1 DIGITAL MEDIA SECTORS AND AUDIENCES

carolyn ebanks
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Revision guide for Creative Digital Media Production

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carolyn ebanks
Created by carolyn ebanks almost 5 years ago
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Question Answer
What is meant by the term 'Synergy'? The way different elements of media work together to promote a product. e.g. TMNT will produce a game, magazine or app to promote the movie
Tabloids and Broadsheets are types of ? Newspapers
Can you name two tabloid newspapers? The Sun and The Mirror
Who owns The Sun newspaper, BskyB DIRECTV and FOXTEL as part of the news corp empire? Rupert Murdoch
What are the media processes? Pre-production Production Post-production Distribution Exhibition and Consumption
The regulatory body for advertising is? ASA
The regulatory body for film classification is? BBFC
The regulatory body for game classification is? PEGI
Describe an active audience? An audience thats interacts with the product e.g., playing games, voting on x factor - the audience has control over why they use the media
Denotation is? A description of the media type, in this case, children playing outside climbing a tree and jumping into water The_original_Playstation.jpg (image/jpg)
The Connotation of the image is? The underlying meaning of the image: Get outside and enjoy the real outdoors. This tree and the children playing around it - this is the real playstation The_original_Playstation.jpg (image/jpg)
The primary audience is also called the .............? The target audience - who the product is made for.
Can you give an example of a secondary audience? The older sister taking their younger siblings to see 'Frozen' the older sister is part of the secondary audience - they are not the target audience
CODES create meaning in a media product how? Through mood, atmosphere, genre, style, lighting, posture mise-en-scene
CODES also direct the consumer of media how? CODES can draw attention to a character - through costume, accent, physical attributes
Demographics is? A way of profiling and audience using gender, race, occupation, religion and age
Audience profiles are? A sub category of demographics eg. are they a gamer, surfer,cowboy, early adopter
Types of research are? Primary Secondary face to face interviews surveys questionnaires looking at images library
Categories of audience are? Primary Secondary Individual Group
Types of lighting are? Directional, natural, silhouette, low key and high key
A product of the interactive sector is? GTA4, Halo a website or an App
Name two platforms upon which digital media is distributed CD, internet or DVD
Name three attributes of a magazine cover design Analyse_magazine_front_cover_3.jpg (image/jpg)
The media sectors are? Moving image Audio Publishing Websites Games
The product of the moving image industry is? film, animation
Can you name two ways to communicate meaning in music? Lyrics Video Tone Pitch
Can you name one way in which media communicates meaning? Mise-en-scene movement framing composition lighting moving image sound
Is this an analogue or digital device? b1373dbb-f2ab-4a56-821f-a8729d5187ce.jpeg (image/jpeg) Analogue
Is this an analogue or digital device? f96ae5d3-8e53-45bb-a5db-1b263e8e5c62.jpg (image/jpg) Digital
This is an FM/AM/LW radio is it analogue or digital? 098d36b5-0736-4e06-bfdc-ef6fd23fb6e8.jpeg (image/jpeg) Analogue
Name 2 devices within the publishing sector Kindle, Ipad, Computer
Primary research is? Research you have carried out yourself
Name two types of primary research Interviews Observations Questionnaires Survey Focus groups Audience panels Participation in internet forums
The Uses & Gratifications Model suggests what? Blumler & McQuail (1968) see media audiences as ACTIVE. They suggest that people use the media to meet particular needs that they have.
These needs are? Biological, Psychological or Social
Watson’s categories suggests that people watch TV for one or all of these reasons Diversion, Personal Relationships, Personal Identity, Surveillance
What does Hypodermic Needle theory suggest? That the messages in media texts are injected into the audience and that the audience is sponge like and absorb media
What does BBFC regulate? British Board of Film Classification regulates film classification
These are the ratings from the...? ac0e65fa-dbdd-460b-872a-5ab7b5570ecd.png (image/png) BBFC
What does this symbol represent? ce139996-0c65-4e33-924e-fc76880f28fe.png (image/png) Copyright: the copyright symbol indicates that a product is protected by copyright laws.
Why do we need audience research? it is an important process that underpins all media production Everything we consume has been carefully planned and researched to make them as successful as possible
Types of audiences are? Primary Secondary Active Passive Group and Individual
Name the four types of research? Primary Secondary Quantitative Qualitative
Secondary Research is? Books, journals, reference-based books, directories, periodicals Newspapers Film archives Photo libraries Internet Government statistics
Diegetic sound is? Sound in the film (the sound the characters make) voices. car starting etc. (if you were a character in a film the sounds you would hear)
Non-Diegetic sound that the characters cannot hear the music used to create tension
Use of codes: Name two types of genre Thriller Sci-fi Romantic comedy Crime Drama Period Drama Comedy
Use of codes: Stereotypes are used how and why? To reinforce an opinion, it is used to persuade an audience
Use of codes: Narrative is? How media is formed to create a storyline, plot, themes
Use of codes: Describe two codes used to define the sci-fi genre and how are they used? Mise-en-scene to include sound, lighting a spaceship or the clothing might be futuristic there may be aliens or an unknown figure (characterisation). The location of the film may not be earth bound
Subjective questions are? Questions that lead the interviewee eg. do you like that horrible colour? did you enjoy last nights harrowing programme on vegetables? These are sometimes called closed questions
Objective questions are? Questions that the interviewee feels free to voice an opinion about. e.g What did you think about the programme on vegetables? These are sometimes called open questions
The elements of Narrative are? The order of a story Characterisation Linear and Non Linear Structure Use of a narrator Cause and effect Protagonist and Antagonist
Primary research provides relevant and up-to-date research, how? The research is being collected at the time of production
Types of primary research? Questionnaires Face-to-face Interviews Focus groups Surveys Product research
What are the advantages of secondary research? There is already a wide range of research available. It is easy to obtain. Wider pool of data to access e.g.. you might not be able to interview someone in Japan about their reading habits so getting research from a Japanese book association is far easier than going to Japan.
Can you name four types of camera movement? Dolly, Tilt, Pan and Zoom
Which one of the following is an example of a Digital Publication? A. E-magazine B. Podcast C. Television commercial D. Company website E-magazine
Which one of the following would be considered part of the pre-production process when making a Digital Publication? Shooting footage Designing costumes and sets Planning the layout Casting Planning the layout
Name the regulatory body responsible for upholding standards In TV & Radio? OFCOM
What Government Act is the regulator bound by? The Communications Act 2003 -There are many provisions of the act, including accessing the internet with no intention of paying becoming a criminal offence, political advertising on TV and radio being prohibited and provisions being made for blind and deaf TV viewers.
BBC Trust is? The BBC’s governing body they give independent advice about how well the BBC is serving audiences in England on TV, radio and online.
Media representations are? Media representations are the ways in which the media portrays particular groups, communities, experiences, ideas, or topics from a particular ideological or value perspective
I log into my account I am able to change the background by uploading images I am able to add people to my account and select my likes and dislikes this is called? Personalisation
Which one of the following is an example of a digital audio product? A. E-magazine B. Podcast C. Television commercial D. Company website B. Podcast
Give one example of an analogue media product. Answers can include: vinyl records • Magnetic tape/cassettes (audio, VHS) • 8-track tapes • Tape-to-tape systems (linear editing systems) •Film (projected – 8mm/16mm/35mm) • Terrestrial TV broadcast (TV set/receiver) • Analogue radio broadcast (receiver) • SLR (single lens reflex) photography.
Which one of the following is an example of a Moving Image product? A. E-magazine B. Podcast C. Television commercial D. Company website Podcast
Which one of the following would be considered part of the production process when making a video? A. Shooting footage B. Designing costumes and sets C. Drawing a storyboard D. Casting A. Shooting footage
Which one of the following would be considered a post-production activity? A. Interviewing people for a documentary B. Writing a radio script C. Taking photographs for a magazine D. Mixing sound for a digital game D. Mixing sound for a digital game
The cinema and DVD are two platforms through which the film is being distributed. Give two other platforms which could be used to distribute the film.
How is the smartphone an example of ‘technological convergence’? a smartphone is not only a phone but also a web browser/MP3 player etc • a smartphone is a device which has other functions beyond its primary technological function • a smartphone has several functions/technologies converged within one device.
Which one of the following questions could be rejected for being subjective? A. Do you read other e-newspapers? B. Do you pay for any other online news subscriptions? C. Did you like the interesting graphics on the title page? D. Do you have a digital device on which to read E-News? C Did you like the interesting graphics on the title page?
Explain one way in which demographics are used by media producers. To categorise and break down the audience by age/gender/social class/occupation (1)/to target audiences more precisely/accurately with marketing programmes/material/products (1). • To identify trends/patterns in consumer behaviour or audience consumption (where/when profiles change) (1)/to understand the current audience or typical consumer of a media product (1).
I am a passive consumer (audience) if I am doing what? Reading the newspaper listening to the radio.
Analyse how access to digital media technology has turned media consumers into media producers. Relationship between consumer/producer: when media was passive (non-interactive), the relationship between consumer and producer was one way but with digital, interactive media the modes of production can be accessed by the consumer (audience) who can now produce their own media. • Access to the means of production: digital media is more accessible than ever to a wider section of society because low costs make it relatively inexpensive to own semi-professional equipment (video cameras, editing software, image manipulation packages). • Consumers as producers: the ability to acquire equipment has made production less exclusive and more egalitarian (fair) giving wider participation to those under-represented by mainstream institutions/those without a ‘voice’ (the consumer), this has led to ‘guerilla filmmaking’ and other amateur productions. • Examples of where consumers previously relied on professional filmmakers/audio producers/ photographers/graphic designers/journalists but have now become producers of ‘WeMedia’ (do-it-yourself), include: o filming and editing/ ‘bedroom’ filmmakers
Kai is undertaking some audience research on behalf of a local newspaper which is launching a digital edition called E-News. He starts by using the internet to investigate the circulation figures of other digitally-published newspapers. His manager then asks him to go out on to the high street to conduct a survey to find out who reads the newspaper most: men or women. Happy with his findings, Kai organises a focus group where he shows people the digital edition of the newspaper and asks what they think. Identify the secondary research Kai undertakes. Identify the qualitative research Kai undertakes.
Name two types of film editing transitions? dissolve, wipe, cut-away, fade