Advantages of understanding the value of intangible assets in a business

Luis Pineda
Mind Map by Luis Pineda, updated more than 1 year ago
Luis Pineda
Created by Luis Pineda over 1 year ago
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Mind Map on Advantages of understanding the value of intangible assets in a business, created by Luis Pineda on 10/20/2019.

Resource summary

Advantages of understanding the value of intangible assets in a business
  1. Intangible asset
    1. They are assets that the company owns and cannot be physically perceived, represented in rights, privileges or competitive advantages that are valuable because they contribute to an increase in income or profits
      1. They must offer companies measurable benefits in the form of additional income and benefits
        1. An intangible asset that has an economic value must offer benefits measurable benefits in the form of additional income
          1. In a company you must have good relationships with both customers and employees, this creates a good working environment
    2. Advantages
      1. Intangible assets are very useful because they help significantly improve the competitiveness of a company and attract more customers
        1. A useful intangible asset can determinate in a good way the financial position of a company
          1. Intangible assets properly managed help reduce costs, Increase productivity and profits
            1. Intangible assets help to innovate and improve the different processes of the company and the skills and knowledge of employees
      2. Examples of intangible assets
        1. Intangible assets related to marketing: Used to promote products and services such as product brands and factory certifications
          1. Intangible assets related to customer: supply contracts, advertising, licensing
            1. Intangible assets related to technologies: Resulting intangible assets of intellectual property rights and knowledge transfer
              1. Intangible assets related to artistic nature: They come from the right of various works of art or creations
        2. ELABORATED BY: LUIS LEONARDO PINEDA GONZALEZ GROUP #: 212032_18 DATE: 20/10/2019
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