What kind of media institution might distribute your media product and why?

What is a media institution?
1. A media institution is a company that disperses and distributes a media product for audience consumption.
What genre is my media product?
1. The genre of my media product is Social Realism.
  1. Social Realism is defined as a realistic depiction of art and contemporary life, with an emphasis to focus on current topical issues that relate to distinctive social problems. Social issues are the forefront of the themes that lay initially behind them.
    1. Themes
      1. Money
      2. Drugs
      3. Sexuality
      4. Immigration
      5. Unemployment
      6. Prostitution
      7. Abortion
      8. Alcoholism
      9. Domestic abuse
      10. Disability
Style
1. British Social Realist texts are associated with showing a clear preference for content over style.
2. Social Realism's style has often been described as gritty for this will illustrate not only the visual content but it can also highlight the attitudes and behaviour of a particular character.
3. Texts can also exhibit a tension between 'sociological' and 'poetic' realism.
  1. Poetic Realism
    1. Theorist Roger Manvell called poetic realism of British New Wave films 'Industrial Romanticsm'
    2. Theorist Higson explained that poetic realism is where the visual and aural signs of surface realism meet with the moral realism. Surface realism is a connection to life as it is lived in society.
    3. The stylistic techniques, that poetic realism focuses on is a sequence of establishing shots to emphasise a sense of place with wide-angled and long shots of urban landscape. This is to convey detailed images that depict location, representation and identity. Usually focuring on characters living on the margins of life - Working class, unemployed, criminals.
What media institutions have distributed Soical Realist films before and what themes and issues do these films contain?
1. Icon Film Distribution
  1. Sweet Sixteen
    1. Peer Pressure Drug Abuse Crime
  2. Looking for Eric
    1. Violence Depression Suicidal Urges
  3. Precious
    1. Poverty Racism Violence
  4. Ae fond Kiss...
    1. Sexuality Religion Violence
2. Pathe Distribution
  1. Adulthood
    1. Gang Culture Gun Crime Violence
  2. Ratcatcher
    1. Alcoholism Bullying Poverty
  3. Outlaw
    1. Violence Gang Culture Crime
3. Artifical Eye
  1. Fish Tank
    1. Teen Pregnancy Gang Culture Poverty
  2. The son
    1. Theft Deception Depression
  3. Last Resort
    1. Immigration Romance Loneliness
4. Verve Pictures
  1. Bullet Boy
    1. Ethnicity Violence Crime
  2. Red Road
    1. Loneliness Deception Sexual Abuse
  3. The Arbor
    1. Teen Pregnancy Alcoholism Physical and Mental Abuse
5. Axiom Films
  1. Half Nelson
    1. Drug Abuse Ethnicity Violence
6. Vertigo
  1. Shot Gun Stories
    1. Poverty Violence Rivairy
  2. London to Brighton
    1. Prostitution Violence Abuse
7. Channel Four films
  1. My Name IS Joe
    1. Unemployment Alcoholism Romance
  2. Trainspotting
    1. Drug Abuse Sexual Abuse Crime
8. Dogwoof Pictures
  1. Man Push Cart
    1. Immigration Loneliness
9. Optimum Releasing
  1. Blind Shaft
    1. Unemployment Poverty Crime
  2. Tyrannosaur
    1. Abuse Domestic Violence
  3. This is England
    1. Gang Culture Racism Poverty
10. Twentieth Century Fox Film Corporation
  1. Nil By Mouth
    1. Drug Abuse Violence
11. United Artists
  1. Kes
    1. Poverty Deprivation Abuse
12. ITV Central
  1. Made in Britain
    1. Crime Violence Racism
Why do these Institutions have an interest in theses productions?
1. UK Independent film distributing companies: Artifical Eye, Axiom films, Dogwoof, Icon Film, Verve Pictures and Studio Canal UK (Previously known as Optimum) - All have a strong focus on 'Social Realism'
  1. What is the Rationale?
    1. Cultural Value
      1. Themes and issues that are specific to the British social culture
      2. The exploration of British identity
      3. There is an important value for a British audience
      4. There is a national British interest
    2. Production Style
      1. Low budge production. Therefore, if it becomes successful it will generate a profit
      2. Amateur actors with no or limited acting experience
      3. Natural established locations
    3. Know Their Target Audience
      1. Demographic Venues
        Independent Cinema chains
        Everyman Cinema
        Picture house
        Art Houses
        Arnolfini
        Online services
        Social Networking
      2. By knowing their target audiences they create a different style of promotion
        This would be unique to aesthetically appeal to and entice a specific type of audience that would be indentified by AGE,GENDER, ETHNICITY OR STATUS
        To widen a potential audience for 'Social Realist' texts, the previous categories usually combine
        This is England, Directed by Shane Meadows
    4. Where and how do they advertise?
      1. Social Realism films have low budgets and therefore finance is tight
      2. Independent Billboards
      3. Demographically placed posters
      4. Film Magazines such as 'Sight & Sound'
      5. Radio
      6. Social networking sites - Twitter, Tumblr and Facebook
      7. Websites such as IMDb, You Tube
      8. Hand out leaflets near Universities
    5. Understanding of Media Language Conventions within the Genre
      1. Media language conventions whether in micro or macro form will connote a representation of individuals, couples, groups, events o places.
        Written Language
        Written language will take the form of the represented
        Visual Language
        This refers to technical language, conveyed by camera techniques and shots that can become symbolic.
        Aural Language
        Refers to non diegetic and diegetic sound
        Non Verbal Language
        Refers to body language and facial expressions
        Verbal Language
        How the language is delivered
My Product
1. Themes and issues
  1. Transgender
  2. deception
  3. Fear of rejection
  4. Isolation
  5. loneliness
  6. insecure
  7. What kind of media institution might distribute my media product?
    1. ICON Film Distribution
      1. UK Leading distributor
    2. Artifical Eye
      1. British company that specialises in home entertainment and distributing to art houses and independent cinema.
    3. Verve Pictures
      1. They specialise in the release of Independent film for cinema and DVD. 75% of their releases are from a 1st time director.
    4. Axiom Films
      1. British International film distributor
    5. Dogwoof Pictures
      1. British company, known for social issue documentaries Eg. Dirty Oil, Food. Cisco a technology company are in the process in building, Dogwoof, a social media website that will platform new film releases.
        WHY?
        They understand the media language conventions of the genre and can produce advertising according to those conventions.
        They have British cultural value
        The production style appeals
        They know who their target audiences are and how to attract a potential wider market.
        They know demographically where to advertise
        Are there any other companies and why
        Pathe
        Channel Four Films
        Twentieth Century Fox Film Corporation
        United Artists
        ITV Central
        I may attract attention from these kind of companies because:
        Compelling story line containing a topical theme.
        I had no budget, therefore my product could generate them a good sustainable profit.
        The narrative within my product has not been widely explored in film content, within this genre.
        They have all dealt with Social Realism films before.
        A strong focus on Social Realism
    6. StudioCanal UK previously known as Optimum Releasing
      1. Based in London, they have an interest in independent British films
  8. Age
  9. Gender

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What kind of media institution might distribute your media product and why?

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	Created by Candice Russell about 9 years ago