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Launch Produkt / Sortiment

Description

Als grobe Checkliste bei einem Produkt/Sortimentslaunch
fredy.fahrni
Mind Map by fredy.fahrni, updated more than 1 year ago
fredy.fahrni
Created by fredy.fahrni over 9 years ago
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Resource summary

Launch Produkt / Sortiment
  1. Produkt /Sortiment
    1. Eröffnen
      1. SAP
        1. Webshop
        2. Techn. Datenblatt
          1. Pictures
            1. Mengenbudget
              1. Strategie
              2. Kommunikation/Werbung
                1. Newsletter
                  1. Mailing
                    1. Produkt PR
                      1. interne Komm.
                        1. Printwerbung
                          1. Webshop
                            1. Brandpage
                              1. Banner
                            2. Markt/Zielgruppen
                              1. Verkaufskanal/Segment
                                1. Mitbewerber
                                  1. Marktpotential
                                    1. Kundenlebenszyklus
                                    2. Preisgestaltung/Positionierung
                                      1. Direct
                                        1. Trade
                                          1. Lieferant
                                            1. Print
                                            2. Sales Tools
                                              1. Muster(mappen)
                                                1. Produktblatt
                                                  1. Erweiterung Musterbuch
                                                    1. Sales Promotion
                                                      1. Give Aways
                                                        1. Sales Incentive
                                                          1. Broschüre
                                                          2. Planung / Kostenbudget
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