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Harpers Home Mix

Description

Mind Map on Harpers Home Mix, created by tcollins8039 on 16/09/2013.
tcollins8039
Mind Map by tcollins8039, updated more than 1 year ago
tcollins8039
Created by tcollins8039 over 10 years ago
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Resource summary

Harpers Home Mix
  1. USP
    1. Quality Value Service
      1. Traditional values
        1. Fixed formulations
        2. Website
          1. New content
            1. New photos
              1. Use own or free sites
              2. Testimonials
                1. Check permissions
              3. New customer form
                1. Total revamp
                  1. Don't make me think
                    1. Navigation on left
                      1. Punchy topics on right
                        1. Capture emails
                        2. Blog
                        3. Publicity materials
                          1. Update leaflets
                            1. One for each category
                              1. Introduction leaflet
                              2. Business cards
                                1. Newsletters
                                  1. Show version
                                  2. 21st T shirts
                                    1. Jackets
                                      1. Links to SM tools
                                        1. Calendars
                                        2. Customers
                                          1. Who are they?
                                            1. Are we asking the right questions?
                                              1. Are we using their language?
                                                1. Are we using a range of formats to suit them?
                                                  1. Loyal
                                                  2. Marketing basics
                                                    1. Attention Interest Desire Action
                                                    2. Social Media
                                                      1. Twitter (weekly)
                                                        1. Facebook (weekly)
                                                          1. You Tube
                                                            1. Create a community
                                                              1. Engage Interaction Awareness Sales
                                                                1. Linked In to raise individuals & business profile
                                                                  1. Follow leaders
                                                                  2. Blog
                                                                    1. Monthly
                                                                  3. Events
                                                                    1. Shows
                                                                      1. Trailer
                                                                        1. Academy monthly
                                                                          1. Staff charity fundraisers
                                                                            1. Dairy costings
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