Digital Marketing Strategy - The Essentials

EMI D
Mind Map by EMI D, updated 10 months ago More Less
Micheal Heffernan
Created by Micheal Heffernan over 4 years ago
EMI D
Copied by EMI D 10 months ago
6
0

Description

Planning is a crucial part of success in the world of digital marketing. Learn to understand the basics so you can begin to measure performance, growth and successes over time.

Resource summary

Digital Marketing Strategy - The Essentials
  1. Define Your Objectives
    1. What do you want your plan to achieve?
      1. What are your KPI's? How will you measure them?
      2. Analyse Past Successes & Failures
        1. What has worked in the past for your company?
          1. In which areas has the company underperformed? How?
            1. How are your competitors performing?
            2. Know Your Audience
              1. Who are you trying to reach with your digital strategy? Be specific: identify age, gender, location - as much detail as possible.
                1. Use any information you can gather on you audience to develop key personas that you can tailor and aim your marketing campaign towards.
                2. Identify Your Resources
                  1. What is your budget?
                    1. What digital channels do you have access to (e.g. paid promotion or organic? Set a clearly defined purpose for each channel.
                      1. Will your team be able to execute your digital strategy or will you need to outsource some of the work?
                      2. Implement Your Plan & Analyse Performance
                        1. Set up a calendar for your strategy and mark the key dates to begin its implementation.
                          1. Analyse how each element of your strategy does.
                            1. Optimise your strategy by making any necessary changes to improve its implementation and/or performance.
                            Show full summary Hide full summary

                            Similar

                            What is Marketing?
                            Stephanie Natasha
                            Chapter 18 - Marketing mix(Product & Price)
                            irene floriane
                            Business Marketing
                            s1500782
                            Digital Marketing Jargon
                            Ronak Sharma
                            Social Selling Marketing
                            mona.alqahtani
                            Chief Marketing Officer (CMO)
                            takhmina1995
                            Design Tips for Non-Designers
                            Micheal Heffernan
                            Essential SEO Terms to Know
                            Micheal Heffernan
                            3.1 Keywords - Marketing
                            Mr_Lambert_Hungerhil
                            Forms of Business Ownership Quiz
                            Noah Swanson
                            Unit 3 Business Studies
                            Lauren Thrower