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Digital Marketing Strategy -
The Essentials
- Define Your Objectives
- What do you want
your plan to
achieve?
- What are your
KPI's? How will
you measure
them?
- What do you want
your plan to
achieve?
- Analyse Past Successes &
Failures
- What has worked in the
past for your company?
- In which areas has the
company
underperformed? How?
- How are your competitors
performing?
- What has worked in the
past for your company?
- Know Your Audience
- Who are you trying to reach with your digital
strategy? Be specific: identify age, gender,
location - as much detail as possible.
- Use any information you can gather on you
audience to develop key personas that you
can tailor and aim your marketing campaign
towards.
- Who are you trying to reach with your digital
strategy? Be specific: identify age, gender,
location - as much detail as possible.
- Identify Your Resources
- What is your budget?
- What digital channels do you have
access to (e.g. paid promotion or
organic? Set a clearly defined
purpose for each channel.
- Will your team be able to execute your
digital strategy or will you need to
outsource some of the work?
- What is your budget?
- Implement Your Plan &
Analyse Performance
- Set up a calendar for your
strategy and mark the key
dates to begin its
implementation.
- Analyse how each element of
your strategy does.
- Optimise your strategy by
making any necessary changes
to improve its implementation
and/or performance.
- Set up a calendar for your
strategy and mark the key
dates to begin its
implementation.