PESTEL

Description

Mind Map on PESTEL, created by EMI D on 06/05/2020.
EMI D
Mind Map by EMI D, updated more than 1 year ago More Less
Tim Mitchell
Created by Tim Mitchell about 7 years ago
EMI D
Copied by EMI D over 4 years ago
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Resource summary

PESTEL
  1. Political
    1. Includes taxation policy, government stability and foreign trade regulations
    2. Economic
      1. Includes interest rates, inflation, business cycles, unemployment, disposable income and energy availability & cost
      2. Social
        1. Includes population demographics, social mobility, income distribution, attitudes to work & leisure, levels of education and consumerism
        2. Technological
          1. Influenced by government investment in research, new discoveries & developments, government & industry focus of technological effort, speed of technological transfer and rates of obsolescence
          2. Ecological/ Environmental
            1. Considers the way in which an organisation can produce its goods or services with the minimum environmental damage
            2. Legal
              1. Influenced by taxation, employment law, monopoly legislation and environmental protection laws
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