Strategic Management

stxnlxx
Mind Map by stxnlxx, updated more than 1 year ago
stxnlxx
Created by stxnlxx about 5 years ago
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Bachelor of Business Management Strategic Management - BUSM 3200 Mind Map on Strategic Management, created by stxnlxx on 03/30/2015.

Resource summary

Strategic Management
1 Step 1: Strategic Analysis (SA)
1.1 Must be relevant, impact & implications
1.2 Industry Analysis (2 Types)
1.2.1 Purpose: To take advantage of OPPORTUNITIES & defend against THREATS
1.2.2 External Analysis
1.2.2.1 P.E.S.T.L.E Analysis
1.2.3 Competitive Analysis
1.2.3.1 Porter's Competitive 5 Forces
1.3 Internal Analysis
1.3.1 Using Porter's Value-Chain Analysis
1.3.2 Purpose: To identify STRENGTHS & WEAKNESSES of the company
1.4 S.W.O.T Analysis
1.4.1 Derived from Industry Analysis & Internal Analysis
1.5 Stakeholder Analysis
2 Step 2: Strategic Objectives (SO)
2.1 Vision
2.2 Mission Statement
2.3 Corporate Objectives
2.3.1 Using Corporate Strategies to achieve
2.3.2 Long-term Objectives
2.3.2.1 Usually 3-5 years
2.4 Business Objectives
2.4.1 Annual Objectives
2.4.1.1 e.g. Budget Allocations
2.4.2 Using Business-level / Growth Strategies
2.4.2.1 Annsoff Theory
2.4.2.2 Michael Porter's Generic Strategy
3
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