The VicHealth H30 Challenge is a campaign encouraging Victorians to make a simple 30-day pledge
to replace every sugary drink they would normally drink with water
The aim of the challenge is to help establish healthier habits, with water becoming the main choice
of beverage in the long-term.
The campaign is part of an integrated water initiative with the goal of ‘More Victorians choosing
water instead of drinks with added sugar’.
Sugar sweetened beverages are the largest source of sugars in the Australian diet and high intake of
these sugary drinks are associated with poorer health outcomes, such as increased risk of weight
gain and increased risk of tooth decay.
With nearly two-thirds of Victorians currently overweight or obese, reducing intake of excess
kilojoules through drinks is one way to promote a healthier diet and improved health.
While VicHealth encourages all Victorians to drink more water and less sugary drinks, the H30
Challenge has a particular focus on 18 to 34 year-olds, who are some of the highest consumers of