Mind map
Target Audience Research
Mind map: Target audience research
Map content
Target Audience Research
Indie Scensters
- they want to discover the freshest music first that no one else listens to
- They have a genuine love and passion for music
- They enjoy spreading the love just like Arron
- Clothes include vintage style clothing with an American feel to it
Trendies
- They are always looking out for the next big thing much like the scensters and Arron could be the next big thing
- They try to find new fashion to keep up to date with the mainstream
- Arron wears these type of clothes
Townies
- they're normal and mainstream and dont really fit into a particular scene
- Like to go with the flow
- they don't want to be too different from the mainstream