INTERNATIONAL MARKETING

Valentina  Tavera
Mind Map by Valentina Tavera , updated more than 1 year ago
Valentina  Tavera
Created by Valentina Tavera about 6 years ago
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Description

Mapa Conceptual

Resource summary

INTERNATIONAL MARKETING
  1. Marketing is...
    1. The management process responsible for
      1. IDENTIFYING
        1. ANTICIPATING
          1. SATISFYING
            1. Customer Requirements profitably
              1. In order to
                1. Make a Profit
          2. It Involves
            1. FOCUSING ON
              1. The needs and wants of customers
              2. IDENTIFYING
                1. The best method of satisfying those needs and wants
                2. ORIENTING
                  1. The company towards the process of providing that satisfaction
                  2. MEETING
                    1. Organizational Objectives
                3. Some issues that can make
                  1. International marketing be difficult
                    1. Include the
                      1. POLITICAL
                        1. CULTURAL
                          1. SOCIAL
                            1. Situations experienced in different countries
                            2. TECHNOLOGICAL
                              1. ECONOMIC
                          2. Consists of
                            1. Four Stages
                              1. Analysis
                                1. That involves collecting
                                  1. Qualitative and Quantitative data
                                    1. about
                                      1. The products and potential markets
                                  2. Is generated by
                                    1. conducting
                                      1. Extensive market research
                                        1. using
                                          1. Surveys
                                            1. Audits
                                              1. Observations
                                      2. Planning
                                        1. involves
                                          1. Creating strategies
                                            1. that
                                              1. can be implement to
                                                1. Achieve results in a target market
                                          2. It is important to
                                            1. consider
                                              1. Short term strategies
                                                1. Long term goals
                                            2. Implementation
                                              1. It depends
                                                1. on the work done in
                                                  1. The previous stages
                                                2. based on
                                                  1. Realistic
                                                    1. Well thought out
                                                      1. PLANS
                                                      2. Based on analysis
                                                    2. CONTROL
                                                      1. The companies must be able to
                                                        1. monitor and control
                                                          1. the performance of the product in the market
                                                        2. it is important to
                                                          1. be aware of
                                                            1. changing market conditions
                                                              1. The competitors
                                                                1. to
                                                                  1. adjust marketing strategies
                                                                2. The customers
                                                        3. PHASES
                                                          1. 1. No direct foreign marketing
                                                            1. There is not
                                                              1. Active cultivation
                                                                1. of
                                                                  1. Customers
                                                                    1. Outside national boundaries
                                                            2. 2. Infrequent foreign marketing
                                                              1. Temporary surpluses
                                                                1. caused by
                                                                  1. variations in production levels
                                                                    1. May result in
                                                                      1. infrequent marketing overseas
                                                              2. 3. Global marketing
                                                                1. Companies treat the world
                                                                  1. as
                                                                    1. as their market
                                                                2. 4. Changes in International orientation
                                                                  1. this occurs when
                                                                    1. A company relies on
                                                                      1. FOREIGN MARKETS
                                                                        1. to
                                                                          1. Absolve prominent production
                                                                  2. 5. Multinational corporations MNC’s
                                                                    1. Have to respond
                                                                      1. to
                                                                        1. organization environments
                                                                          1. they are
                                                                            1. Embedded in the exted
                                                                              1. and
                                                                                1. They can differ significantly between the affiliated entities
                                                                  3. Three principal international economic institutions
                                                                    1. International bank of reconstruction and development
                                                                      1. The general agreement on tariffs and trade (GATT)
                                                                        1. International trade organization (ITO)
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