Environmental considerations links
to the cost of the product and in
some sense how healthy the findal
product will be.
Not Gender specific
The target audience is children, but also
focused on parents as they will be doing the
purchasing. Additionally, the child obesity rate
has increased and therefore I aim for them to
be calorie conscious. Although it is for children,
it can also be available for those with dietary
intolerances or cultural diet.
Skills & Techniques
Decorative techniques are
important for children as it is
what engages them into a
particular product regardless of
how healthy the ingredients may
Marks & Spencers
Waitrose mainly aim to use additive free
ingredients and therefore I will be using them
as guidance for what is already on the market
and possible products that could be sold within
their store. Depending on the food outlet used, it
will impact the costings ingredients used and
possible impact the target audience.
Small portions, if
at children and
small, Individual portion
Due to target audience,
costing will have to be fairly
low. It will be parents that will
be purchasing the product, it
is important that pricing is
fairly low to ensure tat
parents are encouraged to
buy the product.
Principles of healthy eating
Eat well plate
Principles of healthy eating is dependent on the
target audience as it will vary. CHildren have
different needs to others within their families.
Having a healthy diet is important as it reduces
the risk and onset of diseases and illnesses.
Putting a healthy lifestyle into practice as a
child, reinforces it for the future.
5 a day
change 4 life
Gycemic index (GI)
Low GI foods
Fruits and Vegetables
are important when
considering children as a
target audience. This is
what engages and
encourages them to
consume healthier foods.
Fruits and vegetables
Natural flavourings and
Due to the design brief that I
have selected, I plan to use
additive alternatives that are
natural for colourings and
flavourings. Some of which that
i aim to use are mentioned