Online services 2

CainOgden123
Mind Map by CainOgden123, updated more than 1 year ago
CainOgden123
Created by CainOgden123 almost 5 years ago
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Online services 2
1 Search engine results pages
1.1 Companies can register with the bigger search engines (Google™, Bing, Yahoo!) so that their websites appear high up in a list of keyword searches or pay for links that appear when a user does a search.
2 Banner and pop-up advertisements.
2.1 These are advertisements that appear at the top of web pages or pop up on web pages. These are often animated to capture attention.
3 Email marketing
3.1 uses emails to send advertisements to customers (both potential customers and existing customers). However customers often see this type of marketing as spam if it is sent as unsolicited bulk emails .
4 Online advertising
4.1 Captures the attention of the target market through the use of design features (colour, layout, graphics, animation, e.g. in banner advertisement) and is easily accessible.
4.2 Retains consumers’ interest. For example, by directing consumers to additional interactive information about a product, such as a video demonstration of a product. The speed with which the information loads is also important to make sure that consumers don’t lose interest.
5 Pay-per click advertising
5.1 Pay-per-click (PPC) advertising is a form of online advertising. It involves websites or web pages hosting ads for other companies. If a surfer clicks on an ad, they will be re-directed through to the advertiser’s website. The website or web page provider will receive a payment for every ad which is clicked on.
5.2 Pay-per-click advertising uses what is known as an affi iate model . Advertisements or links to a company’s website are placed on other websites (affi liates) and in return the affi liate site receives a percentage of the income for any customer that clicks through. Google™ AdWords, Yahoo! Search Marketing and Microsoft ® adCenter are all big players in this field.
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