1.1 Companies can register with the bigger search engines (Google™, Bing, Yahoo!)
so that their websites appear high up in a list of keyword searches or pay for
links that appear when a user does a search.
2 Banner and pop-up
2.1 These are advertisements that appear at the top of
web pages or pop up on web pages. These are often
animated to capture attention.
3.1 uses emails to send advertisements to customers
(both potential customers and existing customers).
However customers often see this type of marketing as
spam if it is sent as unsolicited bulk emails .
4.1 Captures the attention of the target market
through the use of design features (colour, layout,
graphics, animation, e.g. in banner advertisement)
and is easily accessible.
4.2 Retains consumers’ interest. For example, by directing
consumers to additional interactive information about a
product, such as a video demonstration of a product. The
speed with which the information loads is also important
to make sure that consumers don’t lose interest.
5 Pay-per click
5.1 Pay-per-click (PPC) advertising is a form of
online advertising. It involves websites or
web pages hosting ads for other companies.
If a surfer clicks on an ad, they will be
re-directed through to the advertiser’s
website. The website or web page provider
will receive a payment for every ad which is
5.2 Pay-per-click advertising uses what is known as an affi iate
model . Advertisements or links to a company’s website are
placed on other websites (affi liates) and in return the affi
liate site receives a percentage of the income for any
customer that clicks through. Google™ AdWords, Yahoo!
Search Marketing and Microsoft ® adCenter are all big players
in this field.