Mac's target group

Fern Calderwood
Mind Map by Fern Calderwood, updated more than 1 year ago
Fern Calderwood
Created by Fern Calderwood almost 5 years ago
9
0

Description

caro emerald
Tags

Resource summary

Mac's target group
1 Mac's vision statement- all ages, races, all sexes
1.1 curvaceous element of carl emerald
1.1.1 old hollywood glamour- fits with the history of red lipstick
1.1.1.1 marilyn monroe
2 Trend- younger consumer following the brand- 15-25
2.1 Caro emerald- brings a different feature to their target market
2.1.1 young professional, 25-45 audience
2.1.1.1 cro emerald's audience- educated- cultured, musically involved
3 Caro emerald- timeless, sophisticated, ageless.
4 diversity
5 Mac- ARTISTIC ELEMENT
5.1 quirky features in their campaigns
5.1.1 element of eccentricity
6 Mac- Caro emerald team up= proving they support all ages, ect.
6.1 opens up a new market in the netherlands and the UK
6.1.1 25-45 Market
Show full summary Hide full summary

Similar

Components of An Operating System - Jason Madappattu
Jason EM
JAMF 100
Melissa Simpson
Ujian Balaghah UPP Mac 2016
stemroll
Snazzy Flash Cardz MK2 ~MAC add Potocol packet host
George Mather
Ujian UPP Mac Mantiq
stemroll
Sistemas Operacionais
Jonatas E marques
Sistema informático
Juan Antonio Parra Aguilar
Sistemas operativos Windows
Moonpel95
sistemas operacionais
Evellyn Pereira
wedding
周詩倩
M acDonald's
SaraKMMM