Easy access -
must be able to
take out of
case and take
case off
themselves
easily - to
quickly write
something
down on site
Robust
protection -
protect device in
case accidentally
dropped or
something hits it
(especially in a
dangerous
construction site,
or while riding
motorcycle)
Safely use screen -
make sure user can
use the screen
without hurting
themselves or
breaking the device
(e.g. balancing on
one hand risks
device falling)
Outside/weather proof - tradies need to ensure
they can use their device in any conditions
Messy hands - tradie may have
messy hands (sawdust, scrap
material); this must not touch
the device = protective covering
Keep hands free - the device must
be attached to the user, without
them having to use their hands (for
riding motorcycle, and building)
Exclusivity
Brands collaboration
STANLEY
AEG
Using construction brands
trusted by tradies and
constructions managers
increases reliability
towards design
Time Limited
Christmas holiday sale
Encourages customers to purchase as the
time is limited (could also be used for gifts)
Primary
User
Construction manager
Rides motorcycle
to work
Likes
Sustainability
Efficiency
Safety/visibility in colours
Durability/strength
Minimalistic/functionality
Doesn't have
much time
to get ready
Dislikes
Unnecessary aesthetics
Small/minimal pockets
30-40yrs
Any gender
Motivated to do a good job
Any
nationality
(most
likely
Australian)
Secondary User
Sales people
Sells design to construction-related people
Needs to make a profit
Needs to intrigue potential customers with exclusivity