Mainly Male because they would be able to relate to the main singer
The age of our target audience would be 16 - 25 year olds, due to the style/genre of the music
video, we believe that it would appeal to the younger generation more than the older
The life stage of our target audience would be from Higher education and University students, this
is because during this period, it is stereotypical that this specific audience are going to parties,
studying for their exams and becoming more social with other people.
Beliefs and attitudes
Our target audience would have an outgoing carefree attitude towards life, and
will always take an opportunity to have fun
Other music they might like
As our genre is "Alternative hip-hop", our target audience
would be interested in a variety of artist of different genres
because the style of alternative hip-hop is very similar to
other genres such as hip-hop, or rap music.
What brands / products might they use or like?
The brands/products that our target audience might use are expensive
brands so that they can express their individualism to the public. The idea of
being different would be greatly influenced on what our target audience
would buy when it comes to brands and certain products.
Hobbies / interests
For our target audience, we believe that their hobbies/interests include
skateboarding, gaming and going to a lot of parties/festivals.
Why does this music appeal to them - what do they "get" out of it?
They like it because it is original and it's twist on the hip-hop genre that they also enjoy
Audience may be able to emphasise with the lyrics e.g. the older
audience would be able to relate to the lyrics as it would remind
them of there childhood
The audience would be able to Identify with the image
and the style of the singer. E.g the way the singer acts,
and his fashion sense