MENTAL MAP STRATEGY

dmedina5
Mind Map by dmedina5, updated more than 1 year ago
dmedina5
Created by dmedina5 about 5 years ago
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Assignment content mental map.

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MENTAL MAP STRATEGY
1 Concept
1.1 Pattern
1.2 What business the company is in
1.3 What business it is to be
1.4 Long Term
1.5 Become diversified along many lines of business
1.6 to set up distant plants and offices
1.7 Personality of the firm
1.8 Products, markets, channels for reaching the markets
1.9 Decisions to expand the volume of activities
1.10 Move into new economic functions
1.11 Actions
2 Strategy is been DIFFERENCE, choosing a different set of activities to deliver a unique mix of value.
3 Levels of strategy
3.1 Corporate level
3.1.1 What businesses the firm should be in
3.1.2 What businesses should leave
3.1.3 How to manage the array of businesses
3.1.4 Growth Strategy
3.1.4.1 Market Penetration
3.1.4.2 Market development
3.1.4.3 Product Development
3.1.4.4 Diversification
3.1.4.4.1 Reasons
3.1.4.4.1.1 Economies of scope
3.1.4.4.1.2 Economies of scale
3.1.4.4.1.3 Lowering transition cost
3.1.4.4.1.4 Increasing market power
3.1.4.4.1.5 Responding to market decline
3.1.4.4.1.6 Spreading risk
3.1.4.4.1.7 Expectations of powerful stakeholders
3.1.4.4.2 Related
3.1.4.4.2.1 Vertical integration
3.1.4.4.2.1.1 Backward Integration
3.1.4.4.2.1.2 Forward Integration
3.1.4.4.2.2 Horizontal integration
3.1.4.4.2.3 Concentric diversification
3.1.5 Alliances
3.1.5.1 Resources
3.1.5.1.1 Tangible
3.1.5.1.1.1 Physical resources
3.1.5.1.2 Intangible
3.1.5.1.2.1 Patternts
3.1.5.1.2.2 Brand names
3.1.5.1.3 Human
3.1.5.2 Synergies
3.1.5.2.1 Modular
3.1.5.2.2 Sequential
3.1.5.2.3 Reciprocal
3.1.5.3 The marketplace the company compete in
3.1.5.3.1 Take into account external factors
3.1.5.3.1.1 Degree of uncertainty
3.1.5.3.1.2 Forces of competition
3.1.6 Acquire
3.1.6.1 100% of an other company
3.2 business level
3.2.1 How to be different
3.2.2 Competitive strategy is the search for a favorable competitive position in a industry
3.2.2.1 Differentiation
3.2.2.1.1 Seeks to be unique in its industry
3.2.2.1.2 Selects one or more attributes
3.2.2.1.3 Premium price
3.2.2.1.4 Can not ignore its cost position
3.2.2.2 Cost leadership
3.2.2.2.1 Low cost producer in its industry
3.2.2.2.2 Economies of scale
3.2.2.2.3 Standard
3.2.2.2.4 can not ignore the bases of differentiation,
3.2.3 sector
4 A field
4.1 Is a social constructed entity
4.2 Has negotiated boundaries
4.2.1 Economics
4.2.2 Sociology
4.2.3 Marketing
4.3 A critical mass of scholars believe it ti exist and share conceptions of its essential meanings
5
6 The 9 building blocks
6.1 Customer segment
6.2 Value Proposition
6.3 Channels
6.4 Customer relationships
6.5 Revenue Streams
6.6 Key resources
6.7 Key partnerships
6.8 Key activities
6.9 Cost structure
7 How to define businesses
7.1 Users and clients
7.2 Different groups of clients
7.3 Value propositions, identifying pains, gains, moments.
7.4 Different needs
7.5 Start by identifying customer segment or value proposition
7.6 Who participates in the process?
7.7 The use of visual displays
8 CSR
8.1 Understands interdependency
8.1.1 Business
8.1.2 Society
8.2 Justifications
8.2.1 Moral obligation
8.2.2 Sustainability
8.2.3 License to operate
8.2.4 Reputational
8.3 Source
8.3.1 Opportunity for differentiation
8.3.2 Competitive advantage
9 Crafting Strategy
9.1 Traditional skill
9.2 Dedication
9.3 Mastery of detail
10 The P' of Strategy
10.1 Plan
10.2 Perspective
10.3 Position
10.4 Pattern
11 The strategic Management Process
11.1 Understanding Strategy and performance
11.2 Environmental and internal scanning
11.2.1 Resources and capabilities
11.2.2 Strengths and weaknesses
11.3 Strategy Formulation
11.4 Strategy Implementation
12 DIEGO MEDINA CANO
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