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Carlton

Description

Mind Map on Carlton, created by ganpenz0424 on 25/11/2013.
ganpenz0424
Mind Map by ganpenz0424, updated more than 1 year ago
ganpenz0424
Created by ganpenz0424 over 10 years ago
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Resource summary

Carlton
  1. Problem analysis
    1. products
      1. too bland
        1. too nondescript
      2. Sales channel
        1. Wholesale
          1. Main retailer
          2. Website
            1. Public
          3. Remedy initiative
            1. Differentiation
                1. Retro racing bikes
                  1. Folding bikes
                2. High quality
                  1. New products
                3. Traditional financial analysis
                  1. Annually budget
                    1. Sales forecast
                      2. Budgeted standard costs
                        1. Last's year instructions
                          1. Staff costs
                            1. Frozen
                            2. New position
                              2. Overhead budgets
                                1. Direct material costs
                                  1. Increase in line with inflation
                                2. This year's instructions
                                  1. Unknown
                              3. Monthly end report
                                1. Cost per unit
                                  1. Material
                                    2. Labour
                                      2. Overhead
                                        1. Camparison
                                          1. Actual
                                            2. Budgeted
                                    3. Comments of traditional financial analysis system
                                      1. Interviewers
                                        1. Accountant
                                          1. Drury
                                            1. Good
                                              1. Month's end report
                                                1. Gaap number
                                                2. Budget
                                                  1. No surprise
                                            2. Logistics manager
                                              1. Alan Seal
                                                1. Moderate
                                              2. Operations director
                                                1. Trevor Weetman
                                                  1. Alan Seal
                                                  2. Marketing director
                                                    1. Charlottee
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