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4245327
Formulación de la estrategia
Description
Chaffey Dave, Internet Marketing, 2011, Tercera Edición, capitulo 4 Editorial Pearson Educación
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chaffey dave
internet marketing
Mind Map by
lorena perez
, updated more than 1 year ago
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Created by
lorena perez
over 8 years ago
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Resource summary
Formulación de la estrategia
estrategias alternativas
orientación selectiva
segmentación orientación diferenciación posicionamiento
basarse en objetivos
ser coherente
apoyo al cliente a seleccionar
diferenciación
gestión, etapas de visitantes
mercado y desarrollo de producto
modelos de negocio , estrategia de ingresos
marketing de destino
posicionamiento y diferenciación
distribución multicanal
presupuesto
capacidades organizativas
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