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Q3 Differences between B2B and B2C

Description

B2B Marketing Mind Map on Q3 Differences between B2B and B2C, created by niklasr on 12/04/2013.
niklasr
Mind Map by niklasr, updated more than 1 year ago
niklasr
Created by niklasr about 12 years ago
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Resource summary

Q3 Differences between B2B and B2C
  1. 7 P's
    1. Product
      1. Price
        1. Place
          1. Promotion
            1. B2B: personal selling, exhibitions, direct marketing
              1. Sales force
              2. B2C: Advertising
                1. Marketing department
              3. Physical evidence
                1. People
                  1. Process
                  2. More customers, less value per customer
                    1. Customers have more homogenious needs
                      1. More demand of emergency services, simple plumbing repair can be DIYd
                        1. Purchase made for themselves, not for the organisation
                          1. Simple buying process
                        2. B2C: less emphasis on the relationship side
                          1. ASK TEACHER IS IT OK TO USE PP. 11 AS A FRAMEWORK RATHER THAN THE 7 P'S
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