Question 3 - What kind of media institution might distribute your media product and why?
My film opening has a target audience of female and males, between the
ages of around 15 - 25. This is a very mainstream audience which would
probably be capture best through a large mainstream distribution company.
However due to my budget, editing software and low budget location my
film is more of an independent film. This means that independent
distributors are more likely to be interested in my film.
Despite my film not having mainstream
qualities, such as high budget set, editing
and main stream actor, the themes and
ideas of my film are mainstream.
However my target audience are not a niche audience and will easily be
reached through social media and printed media such as poster. Therefore my
film would not necessarily need a mainstream distributor despite its mainstream
themes and target audience.
PARAMOUNT PICTURES
Other films within the horror genre that paramount have distributed are:
Paranormal activity 5
Shutter Island
Lost tales from camp blood
The ruins
Disturbia
TWENTIETH CENTURY FOX
Devil's Due
Black Swan
28 days later
Thr3e
The Horror
The benefits of a large mainstream
company distributing my film would
be:
They would have a larger budget to work with to be able to advertise my film. The
marketing campaign would be larger, more impressive and possibly more accessible. For
example larger companies could afford to have trailers placed in the advert break of a
well watched show or in a well-known magazine.
A higher budget and larger advertisement would
increase exposer and subsequently increase profits.
People are more likely to watch my low budget film if a mainstream/
well-known company such as Warner brothers is linked to it.
Similarly, they are more likely to be interested in my
film if other successful films such as '28 days later'
have been distributed by the same company.
Large, mainstream companies are more likely to take
risks than independent companies, as they have other
blockbuster films that can cover the costs of a less
successful film. Independent companies, however, may
not been as keen to take such a risk.
My film may be taken on by an independent film company because it is similar to many mainstream
horror films which will attract a large audience. However it is different due to its original story line and low
budget, simple but effective locations, editing and sound.
The benefits of an independent distributor would be:
They are more likely to
distribute my film than a main
stream company.
They would be able to reach my target
audience cheaply, quickly and effectivley
through social media/
My film would not be in competition with
more advance mainstream films fro viewing
times in the larger multiplex cinemas.
My film would be best advertised through:
Social media
Facebook page
Twitter page
YouTube channel
Exclusive footage
Interviews
Spoilers
Tumblr page
Posters
Bus stops
lamp posts
Flyers
Student area
How my film will be distributed.
The easiest way my film could be distributed is through the use of
the internet as a means of free advertisement and through film
festivals. Independant films are more likely to gain funding and
distribution the more exposure they have.
The internet is an easy way to gain a large amount of free exposure.
My film is also more likely to be distributed and
shown in small independent cinemas rather than
huge multi -plex screens. This has its advantages as
my film would not have to compete with large
hollywood movies for screen time and audiences.
Raindance film festival
British independent film festival
Film festivals can lead to larger more
mainstream companies discovering small
budget independent films which can lead to the
film gaining larger higher budget distribution.
E.g. Attack of the block.