5205941
Description
Mind Map by Olivia Walker, updated more than 1 year ago
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Created by Olivia Walker
about 8 years ago
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1B; Media Language
- Technical
- Camera
- Editing
- Sound
- Mise-en-scene
- Camera
- Symbolic
- Semiotics - Ferdinand
de Saussure
- The Signifier
- What there is in front of us, what
we see, what form the sign takes
- What there is in front of us, what
we see, what form the sign takes
- The Signified
- The idea we associate with the
signifier, the concept it represents
- The idea we associate with the
signifier, the concept it represents
- The Signifier
- Roland Barthes - Denotation
and Connotation
- Denotation
- The basic level of meaning
- The basic level of meaning
- Connotation
- The deeper levels of meaning that the
audience come to when they draw on their
own cultural, social and historical knowledge
- The deeper levels of meaning that the
audience come to when they draw on their
own cultural, social and historical knowledge
- Denotation
- Stuart Hall
- Encoding and Decoding
- If something is encoded into a text then it is what is written, a
producer may incorporate dominant ideologies into the text
- Decoding is when the audience reads into this piece
of media and makes their own interpretations.
- If something is encoded into a text then it is what is written, a
producer may incorporate dominant ideologies into the text
- Reception Theory
- 1. the audience fully accepts the preferred meaning,
showing they agree with the dominant ideas
- 2. the audience takes a negotiated position, meaning
they agree with some not all of the preferred meaning
- 3. the audience takes an oppositional position, where they understand
the preferred meaning but decide to make their own interpretation
- 1. the audience fully accepts the preferred meaning,
showing they agree with the dominant ideas
- Encoding and Decoding
- Semiotics - Ferdinand
de Saussure
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