1B; Media Language

Olivia Walker
Mind Map by Olivia Walker, updated more than 1 year ago
Olivia Walker
Created by Olivia Walker almost 4 years ago
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Quick resource to help revise the basics for question 1B
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1B; Media Language
1 Technical
1.1 Camera
1.2 Editing
1.3 Sound
1.4 Mise-en-scene
2 Symbolic
2.1 Semiotics - Ferdinand de Saussure
2.1.1 The Signifier
2.1.1.1 What there is in front of us, what we see, what form the sign takes
2.1.2 The Signified
2.1.2.1 The idea we associate with the signifier, the concept it represents
2.2 Roland Barthes - Denotation and Connotation
2.2.1 Denotation
2.2.1.1 The basic level of meaning
2.2.2 Connotation
2.2.2.1 The deeper levels of meaning that the audience come to when they draw on their own cultural, social and historical knowledge
2.3 Stuart Hall
2.3.1 Encoding and Decoding
2.3.1.1 If something is encoded into a text then it is what is written, a producer may incorporate dominant ideologies into the text
2.3.1.2 Decoding is when the audience reads into this piece of media and makes their own interpretations.
2.3.2 Reception Theory
2.3.2.1 1. the audience fully accepts the preferred meaning, showing they agree with the dominant ideas
2.3.2.2 2. the audience takes a negotiated position, meaning they agree with some not all of the preferred meaning
2.3.2.3 3. the audience takes an oppositional position, where they understand the preferred meaning but decide to make their own interpretation
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