HUMAN RESOURCE OBJECTIVES AND STRATEGIES

jack.miers
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jack.miers
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UNIT 3 BUSS exam
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HUMAN RESOURCE OBJECTIVES AND STRATEGIES
1 DEFINITION: The targets pursued by the HR department of the business
2 INFLUENCES ON HR OBJECTIVES:
2.1 CORPORATE OBJECTIVES- set by the HR to acheive its objectives.
2.1.1 EXTERNAL INFLUENCES ON HR OBJECTIVES:
2.1.1.1 PRICE ELASTICITY OF DEMAND FOR PRODUCT:-when demand is stongly price elastic-->most businesses will set HR objecives that allow it to reduce labour costs--> like budget airlines
2.1.1.2 CORPORATE IMAGE- business want to keep employees happy, so that industrial action wouldnt damage their image
2.2 ATTITUDES AND BELIIEFS OF SENIOR MANAGERS- if they belive the current workforce is an asset, then they will want to keep the current workforce.
2.3 THE TYPE OF PRODUCT- if the product is hard to produce, then making use of labour is the primary objective
3 MAJOR HR STRATEGIES
3.1 SOFT HR- the belief that the employees are the most valuable asset to the business. Therfore their value must be maximsed and devloped over time- kind
3.1.1 employees are empowered to take descions- employees are encouraged to extend skills- employees are consulted regularly
3.2 HARD HR-
3.2.1 views employees as a resouce that msut be used as efficently as possible- they are no different from machines- employees are hired as cheaply as possible and managed closely.
3.2.1.1 pay kept to minimium- little or no empowerment- communication mainly downards-
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