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Marca Forte

Description

Características necessárias para construção de uma marca forte, segundo a Interbrands.
Fábio Rosa
Mind Map by Fábio Rosa, updated more than 1 year ago
Fábio Rosa
Created by Fábio Rosa over 8 years ago
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Resource summary

Marca Forte
  1. FATORES EXTERNOS
    1. AUTENTICIDADE
      1. RELEVÂNCIA
        1. DIFERENCIAÇÃO
          1. CONSISTÊNCIA
            1. PRESENÇA
              1. ENTENDIMENTO
              2. FATORES INTERNOS
                1. CLAREZA
                  1. COMPROMETIMENTO
                    1. PROTEÇÃO
                      1. CAPACIDADE DE RESPOSTA
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