Good design adds value faster than it does cost. But what exactly is good design? This Mind Map breaks it down into 7 key components. Click on the note icon in each node to read more about the particular element.
Texture relates to the surface of an object. Using texture in graphic design adds depth and visual interest. This can be applied graphically in the form of pattern or through the choice of printable surface.
2 1. Line
Lines, in graphic design, can be used for a wide range of
purposes: stressing a word or phrase, connecting content,
creating patterns and more.
3 2. Colour
Colour is used to generate emotions, define importance, create visual interest and unify branding.
4 4. Size
In graphic design, size is used to convey importance, attract attention and create contrast.
5 5. Shape
The three basic shape types are Geometric (Circles, Squares, Triangles etc.), Natural (leaves, trees, people etc.) and abstract (icons, stylisations and graphic representations). Use carefully to create a visually pleasing design and eye-catching design.
6 6. Space
A vital part of any good graphic design, Space is the area around the elements in a design. It can be used to separate or group information. Use it effectively to give the eye a rest, define importance and lead the eye to where you want it to travel.
7 7. Value
Value is how light or dark an area looks in a design. It is everything from the darkest of blacks through to the brightest of whites. Used correctly it will create depth, contrast and emphasis.
8 NOTE: To read more about each of the 7 elements,
click on the note icon at the corner of each node.
9 Source: Una Healy Design