Time to Rebrand

Description

A-Levels Geography (Rebranding) Mind Map on Time to Rebrand, created by Jodie Goodacre on 29/04/2013.
Jodie Goodacre
Mind Map by Jodie Goodacre, updated more than 1 year ago
Jodie Goodacre
Created by Jodie Goodacre over 11 years ago
155
6

Resource summary

Time to Rebrand
  1. Rebranding
    1. Developing a place to reposition its image and change peoples perception
    2. Regenerating
      1. Positively transforming the economy of a place that has displayed symptoms of decline
      2. Reimaging
        1. Positively changing the standing and reputation of a place through specific improvments, e.g. increasisng cultrual identity
        2. Environmental focus
          1. Social focus
            1. Economic focus
              1. Political focus
                1. Cities in decline
                  1. The increasing costs of upkeep, development and remodelling of central business districts
                    1. Many CBDs are becoming increasingly congested, inaccessible and expensive
                      1. Loss of retailing function from CBDs to out-of-town shopping centres
                        1. Loss of officies and commercial functions from city centres to suburban and edge-of-town locations, such as prestige science parks
                          1. City centres are perceived as dirty and unsafe, with an ageing environment and poor infrastructure
                            1. Rise in car ownership leads to increased personal mobility and the rise of leisure shopping
                              1. Planning policies can encourage urban expansion and provide developments 'out-of-town'
                                1. City councils, determinded to attract new industry investment, offer greenfield sites for development
                                  1. Companies find peripheral locations cheaper, and nearer affluent customers and staff in the suburbs
                                    1. The costs of development and upkeep of CBDs are high
                                      1. Urban sprawl
                                        1. Investors are attracted by peripheral sites
                                        2. Notting Hill
                                          1. Creative industries generate around £21 billion per year
                                            1. Employ approx 500,000 people
                                              1. The film 'Notting Hill' was a catalyst for improvment
                                              2. Countryside Decline
                                                1. Lack of Transport
                                                  1. Poor Infrastructure
                                                    1. Agricultural change
                                                      1. Moving away from government supported agriculture
                                                        1. Issue of affordable housing
                                                          1. Pockets of local depopulation
                                                            1. Post-production transition
                                                              1. Disappearance of rural services
                                                              2. Coastal Decline
                                                                1. Non-diverse economy
                                                                  1. Ease of travel make UK coasts less attractive
                                                                    1. Decline in Tourism trade
                                                                      1. Difficult to attract private investment
                                                                        1. Decline in traditional industries
                                                                          1. Inaccessability
                                                                            1. Poor housing
                                                                              1. Poor health
                                                                                1. Low wages
                                                                                  1. High crime
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