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Rebranding Strategies

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A-Levels Geography (Rebranding) Mind Map on Rebranding Strategies, created by Jodie Goodacre on 29/04/2013.
Jodie Goodacre
Mind Map by Jodie Goodacre, updated more than 1 year ago
Jodie Goodacre
Created by Jodie Goodacre almost 11 years ago
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Resource summary

Rebranding Strategies
  1. Top Down
    1. Decisions made by authorities
      1. Imposed on local people and places
        1. Strategic in nature
          1. Cooridnated strategy
            1. Locals can feel isolated from the decision
              1. Ignores local knowledge
              2. Bottom Up
                1. Listens to local opinions
                  1. Local solutions
                    1. Lack power
                      1. Often relies on volunteers
                        1. Uses Local knowledge
                        2. Rural strateies
                          1. Rural heritage
                            1. Tourism
                              1. Specialist food products
                                1. Arts and media projects
                                  1. On-farm tourism
                                    1. rural industry
                                      1. Farming organic crops
                                        1. Off-farm diversification
                                          1. Development of rural energy
                                            1. Food towns
                                              1. Community radio
                                                1. Food festivals
                                                  1. Rural Sports
                                                    1. Food Trail
                                                      1. Media and Film making
                                                        1. Paintballing
                                                          1. Go ape
                                                          2. Coastal Strategies
                                                            1. Upgrading promenade and sea front
                                                              1. Improving retail quality and diversity along the sea front
                                                                1. Enhancement of parks, green spaces and street furniture
                                                                  1. Upgrading seaside residential areas
                                                                    1. Promoting access t places of environmental importance
                                                                      1. Hosing clearance
                                                                        1. New shopping centres
                                                                          1. Improving Café club culture and technology initiatives
                                                                          2. Urban strategies
                                                                            1. Cities of sport
                                                                              1. Sustainable cities
                                                                                1. Specialist industries
                                                                                  1. Food cities
                                                                                    1. City of culture
                                                                                      1. Arts and heritage
                                                                                        1. Use of innovative architecture
                                                                                          1. Technology-led enterprise
                                                                                            1. Retailing
                                                                                              1. Themed events
                                                                                                1. Public transport
                                                                                                  1. Reurbanisation
                                                                                                  2. Sustainable future
                                                                                                    1. Employment opportunities close to communities, reducing transport footprint
                                                                                                      1. Preservation of heritage and culture
                                                                                                        1. Innovation design, minimising waste energy and resources
                                                                                                          1. Respect for and enhancement of natural environment
                                                                                                            1. Economically viable, providing a range of employment opportunities
                                                                                                              1. Limited use of artificial chemicals in any production methods
                                                                                                                1. Local foods and produce, reducing food miles and adding value
                                                                                                                  1. Using technology to support agriculture
                                                                                                                  2. Leicester and Curitiba
                                                                                                                    1. Sustainable cities
                                                                                                                      1. Noise reduction
                                                                                                                        1. Slowing climate change
                                                                                                                          1. Recycling schemes
                                                                                                                            1. Better mobility
                                                                                                                              1. Tree planting
                                                                                                                                1. Protecting wildlife
                                                                                                                                  1. Energy saving
                                                                                                                                    1. UK eco-city in 1990
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