Advanced Communication Theory

Mary Myers
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The seven traditions of communication theory according to Craig (1999)

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Mary Myers
Created by Mary Myers about 3 years ago
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Advanced Communication Theory
1 Semiotic Tradition

Annotations:

  • Semiotic Tradition
1.1 Basil Berstein's Theory of ER Codes
1.2 Nonverbal Codes (Body Cues)
2 Phenomenological Tradition
2.1 Stanley Fish's Reader-Response Theory
2.2 Carl Rogers' Self Theory
3 Cybernetic Tradition
3.1 Theory of Cognitive Dissonance
3.2 Diffusion of Innovation
4 Sociopsychological Traditon
4.1 Situational Crisis Communication Theory (SCCT)
4.2 Inoculation Theory
4.3 Attachment Theory
5 Sociocultural Tradition
5.1 Groupthink
5.2 Agenda Setting/Framing
6 Critical Tradition
6.1 Queer Theory
6.2 Feminist Studies
7 Rhetorical Tradition
7.1 Rhetorical Criticism
7.2 Toulman's Practical Argumentation

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