1.1 The history of Mercedes-Benz goes back almost 150 years ago. The brand was created as a result of
the efforts of Carl Benz (creator of the first ever automobile) and Gottlieb Daimler (inventor of the
high-speed petrol engine).
1.1.1 In 1886 Carl Benz created a three-wheeled, self-propelled "Motorwagen". the first automobile changed the way people
moved, and changed engineering ever since.
1.1.2 In 1978 Anti Braking System (ABS) was first
introduced. ABS helps the driver retain
steering control under heavy braking by
preventing wheel lockup. ABS is a system still
used today in modern cars.
1.1.3 In 2001 Mercedes Benz introduced PRE-SAFE, this is a system that can help
prepare the occupants for an accident before it happens, PRE-SAFE can
detect that certain types of collision might be imminent and adjusts the seat
belts and head restraints to minimize injuries.
2.1 "Long before it became front-page news, Mercedes-Benz has been innovating and implementing new ways to help minimize the
impact of cars and trucks on the world we share. It's a promise that's been kept for generations, and not just with cleaner, more
efficient power under the hood. It starts well before a Mercedes-Benz travels its first mile, and extends beyond its long and
reliable lifespan. And like every aspect of Mercedes-Benz innovation, it sets the stage for the mobility, and the world, everyone will
2.1.1 Mercedes Benz are partnered with a leading non-profit to help spread the word about the benefits of
184.108.40.206 In contrast to traditional diesel, the Clean Diesel partner vehicles deliver on
average 18% higher fuel efficiency while reducing CO2 emissions when
compared to corresponding gas models.
2.1.2 Mercedes Benz also offer Flexible Fuel Vehicles (FFV).(FFV) gives you a choice in fuels whenever you pull up
to the pump. You can use gasoline or, fill it up with E85 Ethanol, fuel that's 15 percent gasoline and 85
percent ethyl alcohol (ethanol),ethanol is a locally produced, renewable resource that can reduce
greenhouse gas emissions by up to 70 percent.
3.1 "The philosophy of Mercedes-Benz Style is based on intelligent and
progressive design that works perfectly. Every product created by
Mercedes-Benz Style embodies the very deliberate and distinctive use of
innovative materials, colour combinations, structures, shapes and light."
3.1.1 Exterior Design
220.127.116.11 Mercedes Benz exterior although being consistently ahead of
their time are often described as being timeless. With the idea
that no matter the new aero-dynamics or techinical
requirements, every new Mercedes-Benz design is simply a new
interpretation of the values they've believed in for more than
3.1.2 Interior Design
18.104.22.168 The main goal when desinging the interior of a Mercedes Benz
product is simple; when you first step inside and close the door you
should feel at home. To achiece this goal no detail is over looked to
create an atmosphere that gives you a sense of confidence and
3.1.3 Colours and Materials
22.214.171.124 Specialists are chosen to select the colour palette and materials for every interior
surface. Texture, gloss levels and other details are chosen based in part on their
ability to convey high levels of quality.