How did you attract/appeal to your audience? PART ONE.
Genre Research!
This allowed me to investigate what already existing
magazines currently cater for the needs of people who
follow Indie Rock music.
This therefore allowed to start planning
ideas as to what my own product would
include and look like in order to be suitable
for my specific target audience who had
unique tastes in music and styles.
This meant thinking about more bright
colour use to make my magazine more
vibrant and attractive.
This was also reinforced by my primary research.
It also meant that I wanted to create a music
magazine solely dedicated to Indie Rock as
there wasn't currently one available.
Textual analysis!
For this, I had analysed two music
magazines that were of similar
genres to the genre I wanted to
create.
This proved useful in allowing me to see what
features exactly I should be including in order to
suit any music-loving audience.
This therefore meant that while I still wanted to be
creative and unique to suit my sub-genre of Indie
Rock, I still wanted to include common generic
features in order to create a professional product.
For example, I wished to simply use
an A4 size main image and a
masthead alone on my front cover,
however this may not have been
easily distinguishable as a music
magazine unless it included
music-based contents such as
sell-lines.
This also reinforced my ideas about
the use of colour on my own product.
Research collage!
This allowed to create an
image moodboard of
possibly shots and poses I
may want for my own
magazine.
This influenced my product
by planning to create
images that looks colourful
and interesting to look at
which was developed to
appeal to my audience who
would be a young
audience.
It also allowed me to plan costume and
props which would be used to show of the
particular genre I was representing and
relate to the fashion styles of the Indie
Rock culture.
Therefore more Indie Rockers would therefore
be interested in the magazine and want to read
it.
Secondary research!
Secondary research provided useful in seeing what ages
typically read music magazines of similar genre and styles
to my own and who exactly mine would be targetting also.
This would then influence my ideas as I
would constantly have to be creating ideas
that would interest the ages of 25 and
under.
Photography planning!
This meant that I was researching
into styles of images music magazines
normally include and meant that I was
thinking about the types fo images
would be more suitable to an Indie
Rock genre, so more unusual poses
and colour schemes, i.e. black and
white or enhanced colours.
After all, like previously mentioned, I would
be targeting a young and creative audience
that would need to be satisfied with equally
unique colours, styles and images.
This was also the case with my magazine content
planning in which I was coming up with ideas of
content that my target audience would be
interested in, such as new artists mentioned,
freebies (due to how my target audience would
most likely be in school/college/uni and wouldn't
have much money) etc.
Flat planning!
This gave me a basic idea of what I wanted
to include and how it would look, giving me
the opportunity to come up with more ideas
and make improvements before creating the
actual product.
This therefore helped me appeal to
my audience who would want a
product they are paying for to look
professional and interesting.
Font research!
Another aspect of research and planning that
saw me look into various font types that might
be interesting and weed out the weaker ones so
that my magazine would be fully readable while
still being unique and attractive to my young
audience's eye.
Article planning!
This final act of R&P meant that I could create
a draft article that would be featured on my
double page spread, including intersting
questions that my audience may find
informative, such as how that young artist
found fame through audience-produced sites
like YouTube etc.
This would, I
thought, definitely
appeal to my 16-24
year old audience
as many
teenagers/young
adults use sites like
YouTube to
showcase their
musical talents.