What are the strengths of your company?
What do other companies see as your strengths?
patentsstrong brand namesgood reputation among customerscost advantages from proprietary know-howexclusive access to high grade natural resourcesfavorable access to distribution networks
Interesting trends in your niche?
What are the best opportunities?
an unfulfilled customer needarrival of new technologiesloosening of regulationsremoval of international trade barriers
Areas you should avoid?
What are some weaknesses seen by other companies?
lack of patent protectiona weak brand namepoor reputation among customershigh cost structurelack of access to the best natural resourceslack of access to key distribution channels
Is there any outstanding debt or large loan?
What is your competition doing?
shifts in consumer tastes away from the firm's productsemergence of substitute productsnew regulationsincreased trade barriers