41. People Filter Information

Lisbeth Ramirez
Mind Map by Lisbeth Ramirez, updated more than 1 year ago
Lisbeth Ramirez
Created by Lisbeth Ramirez almost 3 years ago
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41. People Filter Information
1 People seek out and pay attention to information and cues that confirm their beliefs
1.1 People don't seek - or completely ignore! - information that doesn’t support what they already believe
2 Filtering is useful!
2.1 reduces the amount of information we have to pay attention to at any one time
2.1.1 but can also lead to making bad decisions
3 Don't expect that people will pay attention to the information/design you are trying to provide
3.1 DON'T MAKE ASSUMPTIONS! What is obvious to the designer/you may not be obvious to the audience
3.1.1 Use color, size, animation, video, and sound to draw attention to what’s important if people are filtering information from your information/design
3.1.1.1 If the information is critical, make that information stand out 10 times more than necessary!
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