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Unit 2 Rebranding

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Edexcel AS Unit Rebranding
John Ditchburn
Mind Map by John Ditchburn, updated more than 1 year ago
John Ditchburn
Created by John Ditchburn almost 10 years ago
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Resource summary

Unit 2 Rebranding
  1. The need to rebrand
    1. Cities in decline
      1. Increase costs of upkeep
        1. Loss of retailing from CBDs
          1. Loss of offices from city centres
            1. Factors influencing decline
              1. PA p.294
                1. Case study
                  1. Birmingham
              2. Coalfield communities
                1. Loss of jobs
                  1. Dereliction
                    1. Lack of education
                    2. Countryside in crisis
                      1. Challenges for the countryside
                        1. PA p.297
                        2. Problems a the seaside
                          1. Decline in physical and social environments
                            1. Problems in coastal areas
                              1. PA p.297
                              2. Case studies
                                1. Blackpool
                                  1. Swanage
                                    1. Boscombe
                              3. Rebranding Strategies
                                1. Players/Stakeholders
                                  1. Public sector
                                    1. Private firms
                                      1. Sponsors
                                        1. Voluntary sector
                                        2. Approaches (PA p.302-303)
                                          1. Bottom up
                                            1. Top down
                                              1. Partnerships
                                              2. Rural rebranding
                                                1. Building on what's there
                                                  1. Location
                                                    1. Physical environment
                                                      1. Cutural heritage
                                                        1. Human capital
                                                          1. Physical capital
                                                          2. Range of rural strategies
                                                            1. PA p.303
                                                              1. Local activities/farming
                                                                1. Integrated projects
                                                                  1. rural heritage
                                                                    1. specialist food towns
                                                                      1. innovative arts/media
                                                                        1. new technologies
                                                                          1. rural energy
                                                                            1. off-farm diversification
                                                                              1. Local case studies
                                                                              2. Role of technology
                                                                                1. Switching on rural environments
                                                                                  1. Broadband - Cornwall
                                                                                2. Farm diversification
                                                                                3. Urban strategies
                                                                                  1. Sport and culture
                                                                                    1. Case studies
                                                                                      1. London Olympics
                                                                                        1. Manchester
                                                                                          1. Glasgow
                                                                                        2. City identity
                                                                                          1. Manchester - city of culture
                                                                                            1. Birmingham future city strategy
                                                                                              1. Northampton
                                                                                                1. Northampton Alive
                                                                                                  1. Range of rebranding elements
                                                                                              2. Changing built environment
                                                                                                1. Shopping & commerce
                                                                                                  1. Birmingham
                                                                                                    1. London Docklands
                                                                                                  2. Sustainability image
                                                                                                    1. Curitiba, Leicester
                                                                                                2. Managing rural rebranding
                                                                                                  1. Success of Rural Tourism
                                                                                                    1. Case studies
                                                                                                      1. Cornwall
                                                                                                        1. Brampton Valley Way
                                                                                                        2. Rural technology
                                                                                                          1. Broadband in Cornwall
                                                                                                          2. Rural/farm diversification
                                                                                                            1. Local case studies
                                                                                                        3. Managing urban rebranding
                                                                                                          1. Flagship schemes
                                                                                                            1. Birmingham
                                                                                                              1. NEC
                                                                                                                1. ICC
                                                                                                                  1. Bullring
                                                                                                                    1. Grand Central
                                                                                                                  2. Heritage tourism
                                                                                                                    1. Birmingham
                                                                                                                      1. Brindley place
                                                                                                                        1. Canal Basin
                                                                                                                        2. Nottingham
                                                                                                                          1. Robin Hood Museum & theme
                                                                                                                          2. Northampton
                                                                                                                            1. Boot & Shoe
                                                                                                                          3. Sport and leisure provision
                                                                                                                            1. London Olympics
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