92902
Description
Mind Map by anandlakhani, updated more than 1 year ago
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Created by anandlakhani
almost 11 years ago
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media and persuasion
- media influences of anti-social behaviour
- observational learning
- bandura et al - bobo dolls
- bandura et al - bobo dolls
- cognitive priming
- desensitisation
- observational learning
- media influences on pro-social behaviour
- cognitive priming
- arousal
- social learning theory
- key studies
- stein and freidrich (1972)
- baron (1979)
- sprafkin and rubinstein (1979)
- stein and freidrich (1972)
- cognitive priming
- negative effects of media
- games and aggression
- gentiile and stone
- anderson et al
- gentiile and stone
- games and aggression
- positive effects of media
- video games and pro-social behaviour
- greitemeyer and osswald
- greitemeyer and osswald
- multiplayer games and social commitment
- kahne et al
- lenhart et al
- kahne et al
- video games and pro-social behaviour
- explaining persuasive effects of media
- hovland - yale model
- the source
- the message
- the audience
- the source
- elaboration likelihood model
- central route
- perihperal route
- cacioppo and petty
- lin et al
- vidrine et al
- central route
- hovland - yale model
- media infleuencers on attitudes to decision making
- cognitive dissonance
- irrelevent cognition
- consonant cognition
- dissonant cognition
- festinger and carlsmith (1959)
- irrelevent cognition
- post decisional dissonance
- festinger et al
- festinger et al
- self perception theory
- bem (1965)
- bem (1965)
- overjustification effect
- cognitive dissonance
- effectiveness of TV advertising
- hard sell
- soft sell
- snyder and de bono
- okazaki et al
- hard sell
- explainations for the attractiveness to celebrities
- social psychological explanations
- parasoclal relationships
- schiappa et al
- rubin et al (1985)
- absorption addiction model
- entertaiment -social
- intense - personal
- borderline - pathalogical
- maltby et al
- entertaiment -social
- schiappa et al
- parasoclal relationships
- evolutionary explanations of attraction to celebrities
- attraction to creative individuals
- comparatvie evidecne
- ceelbrity gossip
- attraction to creative individuals
- celebrity stallking
- parasocial bereavement
- cyber stalking
- parasocial bereavement
- social psychological explanations
- product endorsement
- walker et al (1992)
- martin et al
- walker et al (1992)
- children and advertising
- martin
- robiinson and rossiter (1974)
- martin
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